Novomatic advances tribal strategy with successful showcase at this year's IGA trade show

NOVOMATIC has reflected on its successful showcase at this year's Indian Gaming Association (IGA) Trade Show, held March 31–April 3 in San Diego. The company said the NOVOMATIC Americas team demonstrated strong commercial momentum at the show, advancing its tribal market growth strategy.

"With a focused, performance-driven presence, the team showcased an expanded portfolio of cabinets, games, and scalable merchandising that directly addressed the priorities of tribal operators nationwide," NOVOMATIC said in a press release. "The result: a pipeline of new opportunities and a reaffirmed position as a key partner in the North American tribal gaming landscape."

At the core of the NOVOMATIC exhibit were the V.I.P. X Royal 1.85 and V.I.P. X Dream 3.43 cabinets – "both drawing significant interest from operators due to their premium format and proven ability to elevate floor entertainment."

The V.I.P. X Dream’s triple curved display and panoramic bonus presentation make it ideal for high-engagement content, while the V.I.P. X Royal’s portrait orientation provides higher impact for vertical progressives and cascading bonus mechanics.

These cabinets were shown with key new titles which demonstrated their potential to extend time-on-device and support diverse bet levels. Attendee feedback reinforced the V.I.P. X cabinets as a high-interest level product, according to the company.

The company's new game lineup emphasized volatility choice, interactive features, and multi-level progressive appeal:

• Ultra Boost 3 Treasures Tiger Storm captured attention with its “pot-style” multi-feature bonus, expanding reels, and mystery multipliers. It earned strong interest in installs in Oklahoma and the Upper Midwest, says the company.
• Piggy Prizes – Wand of Riches combined vibrant visuals and 15-reel gameplay with a “Feed the Pig” mechanic and cash reveals. "Interest was high, with tribal groups planning installations in Q2," confirmed NOVOMATIC.
• The Apex Pro Gaming ELEMENT Series (Clover Twist and Clover Inferno) from NOVOMATIC's technology partner stood out with independent art styles and flexible gameplay, suited for various player segments and floor placements.

Also at IGA was NOVOMATIC Americas’ modular point-of-sale signage solution, which stood out for its cost-efficiency and customizable display capability. "Tribal buyers appreciated the flexibility to scale signage according to floor size, configuration, and budget without sacrificing visual impact," the company noted. "This new approach contributed directly to increased interest in the Piggy Prizes title and supported bundled placement discussions."

Throughout the event, NOVOMATIC executives engaged in discussions with tribal operators focused on floor optimization, premium zone development, and 2025 roadmap alignment. These conversations emphasized new positioning strategies for high-limit, pot style games, and ETG zones, with renewed interest in NOVO UNITY PRO terminals for communal electronic table game setups.

In addition, operators responded positively to NOVOMATIC’s enhanced merchandising programs, designed to drive stronger ROI.

Jakob Rothwangl, Managing Director at NOVOMATIC Americas, stated: “The success at IGA 2025 reflects the strength of our team and the relevance of our product strategy in the tribal gaming market. The response to our latest cabinet innovations and game offerings reinforces our position as a trusted, performance-driven partner in North America. It is an exciting time for NOVOMATIC Americas as we continue to grow.”

Following IGA 2025, new installations and evaluation trials are scheduled across Oklahoma, California, Arizona, and tribal properties in the Upper Midwest.

"The tribal gaming segment continues to represent a core strategic focus for NOVOMATIC Americas," the company added. "With a refined product roadmap, scalable merchandising toolkit, and player-focused content lineup, NOVOMATIC is poised to accelerate market share in this space."