iGB L!VE to launch first-ever AI Affiliate Manager Academy in partnership with Lee-Ann Johnstone’s Affiverse

Organizers of July's edition of iGB L!VE, the first to be held in London, have announced the launch of the AI focussed iGB Affiliate Manager Academy, to be held July 1 as part of London iGaming Week.

The training and mentorship program is being curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone to guide businesses on how to launch, scale, and grow affiliate programs. The iGB Affiliate Manager Academy has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.

The Academy will offer a mix of practical learning, tactical assessments, and personalised coaching, providing affiliate managers with an opportunity to learn from industry leaders. Each session will include topical insights drawing on the dominant trends in the market.

Looking ahead to the Academy, Lee-Ann Johnstone said: "I'm delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for iGaming Affiliate Managers. In an industry that's constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job, from others.”  

"It has always been important to me that those who have knowledge pay it forward, and I'm really excited to be given the task of leading the curation of this unique event, bringing the best of the best together in order to teach, train, and coach affiliate managers as we move forward. The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide."

Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: "Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB's events production team to provide tailor-made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster.

"The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly, this isn't just theory, instead, it's a hands-on expert-led roadmap focusing on immediately implementable tactics that will transform your program performance."