20 - 23 January

iGB Affiliate Barcelona set for its most international edition yet with registrations from 55 nations

Naomi Barton, iGB Events Global Portfolio Director
2024-11-11
Reading time 1:18 min

iGB Affiliate, running January 20 - 23 alongside ICE at its new home at Fira Gran Via in Barcelona, is gearing up for its most international edition yet with iGaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.

With the 'Nuevos Horizontes' (New Horizons) theme spearheading an international marketing campaign that went live in September, the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.

Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to the show.

Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends that underpin it. She stated: "One of our stakeholders predicted that iGB Affiliate 2025 would be - to quote him - a 'really monstrous event' and the data is supporting that opinion.

"All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what's happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates."

She added: "The industry is responding enthusiastically to a show that will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.

"The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion."

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