After this year's final edition in Amsterdam

Clarion Gaming and ExCeL London advancing migration plan for iGB L!VE 2025

Reading time 1:50 min

Clarion Gaming said it is advancing preparations for the migration of iGB L!VE to London in July 2025, establishing a roadmap of activities in partnership with the senior team at ExCeL London that will host the global event.

The latest meeting between the two organizations featured iGB L!VE Portfolio Director Naomi Barton, Clarion Gaming Managing Director Stuart Hunter, Head of Operations Richard Logan, and Head of Marketing Jody Frost with the senior team from ExCeL led by the venue's Chief Commercial Officer Simon Mills.

Expanding on the meeting, Naomi Barton said: "This was the second senior-level planning meeting that we have held with our colleagues at ExCeL London in order to move the home of the gaming community to a city which is the heart of the gaming industry in a country which is iGaming's largest market.

"The roadmap is being created in order to anticipate industry needs, address pain points and exceed the expectations of customers. The migration of what is already a top-performing Tier One iGaming event is set against the backdrop of iGB L!VE's 5-year growth plan which is focused on delivering 35,000 visitors and over 550 exhibitors and sponsors by 2029.

Barton further said Clarion's vision is to harness the "tremendous momentum" created by the iGB L!VE brand and to take the event to "a whole new level in a new venue, and a new exceptionally well-connected global home in the city of London."

"ExCeL London has a fantastic track record of helping events to fulfill their potential, and all of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London," added Barton.

"Placing our customers at the heart of everything that we do is central plank to the iGB L!VE growth strategy, and the roadmap for 2025 is underpinned by a clear customer-focused programme that will ensure maximum cost-effectiveness as well as global growth for all of our stakeholders.

"We will be using July's edition of iGB L!VE not only to reflect and celebrate our time in Amsterdam and say thank you to our fantastic partners for many years RAI Amsterdam but also to enable our vendors and customers to secure their presence at ExCeL London in 2025."

Earlier this month, Clarion recently revealed that over 2,000 applications to attend July's edition of iGB L!VE had been received as of 10 May, a figure which, according to the company, underlines iGB L!VE's status as "the global business event that connects the leading iGaming affiliates, operators, tech vendors, game providers and suppliers."

Also in May, the company announced the official rebranding of the Consumer Protection Zone (CPZ) to become the Sustainable Gambling Zone (SGZ), set to debut at July's iGB LIVE.

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