B2B provider of gaming content and solutions Inspired Entertainment has announced the debut of its NBA Re-Play Virtual Sports product exclusively in Greece with long-time partner OPAP.
OPAP, a major gaming company in the Greek market, offers a wide range of games, including numerical lotteries, sports betting, passive lotteries and scratch cards.
The deal positions OPAP as the first Inspired partner to officially introduce NBA Re-Play across more than 3,000 retail venues. This way, OPAP pioneers in the market and provides an innovative virtual gaming experience to its customers across Greece, says Inspired.
Last year, Inspired signed a major agreement with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA), the union for current professional basketball players in the NBA, securing the rights to develop virtual sports games utilizing archived footage from the professional basketball league and its players.
NBA Re-Play allows bettors to wager on simulated, fast-paced matchups, featuring archival footage of all 30 NBA teams. Users have many of the same wagering options as a standard sportsbook, including money line bets and over/under total score.
Additionally, NBA Re-Play features authentic NBA marks and logos and archived footage from NBA regular season games, and tentpole events including NBA All-Star, NBA Playoffs, and NBA Finals.
"We are thrilled that OPAP has chosen to add NBA Re-Play to their Virtual Sports portfolio. This product utilizes archived NBA footage to provide a unique virtual experience for fans around the globe. OPAP's decision to be the first to launch NBA Re-Play showcases their dedication to innovation and customer satisfaction,” said Brooks Pierce, President and Chief Executive Officer of Inspired.
Jan Karas, Chief Executive Officer of OPAP, said: “The exclusive introduction of NBA Re-Play enables us to engage with our customers through fresh and exciting content. Greece is a country of basketball enthusiasts and we believe that NBA Re-Play is a great match to our portfolio, providing even more entertainment options at our retail stores.”