BiS SiGMA Americas opens in São Paulo and expects to welcome 10,000+ visitors, 230 exhibitors

The conferences and exhibition floor of the 2024 edition of BiS SiGMA Americas will launch this Wednesday (April 24) at the Transamerica Expo Centre in the city of São Paulo, Brazil. One of the main events of the sector in Latin America, the tradeshow expects to gather around 10,000 people and 230 exhibitors throughout today and tomorrow.

In a commercial area of 16,000 square meters, 25% more than in 2023, executives, operators, suppliers, affiliates, and specialists from all over the world will discuss the direction of the market in the region and present their innovations. 

The eyes of the world are on Brazil at the moment, and this is only the second major event in the country after the sanctioning of Law 14.790, which regulates the local online betting and gaming market, by President Lula's government.

Carlos Cardama, one of the event's founders, commented to Yogonet: "After BiS and SiGMA joined forces in 2023, our event has evolved a lot, we have become one of the leading fairs in the sector in Latin America and we are very happy with this partnership. There will be a large number of new technologies presented at the show and countless networking opportunities, setting Brazil as the country of the future in the gaming sector."

The program began yesterday with the SiGMA Americas Awards and networking activities.

This Wednesday 24, the BiS Awards will also be presented. With more than 20 years of experience in Latin America, but only a few months in Brazil, Yogonet is one of the nominees in the category of Best Industry Media, a high praise for the site.

Complete agenda of BiS SiGMA Americas 2024  

Wednesday, April 24

09:35 - 09:50 -  Welcome speech to BiS SiGMA Americas: Alessandro Valente, Carlos Cardama, Eman Pullis (SiGMA Group)

Itaim Stage:

10:15 - 10:45 -  Updates on state lotteries in Brazil: Marcello de Mello Corrêa (Axis Veritas Consultoria), Francisco Petrônio (LOTEP), Fernanda Carla de Oliveira (LOTESC), Daniel Romanowski (LOTTOPAR).

10:45 - 11:45 -  Economic and social development in Brazil: the impact of state lotteries and new business opportunities: Wesley Callegari Cardia (Lawyer), Rodrigo Schekiera Franco dos Santos (CAIXA), Amilton Noble (Hebara Distribuidora de Produtos Lotéricos), Marco Taurisano (Kroopie), Dr. Nelson Wilians (Nelson Wilians Advogados)

11:20 - 11:50 -  Informal talk: Luiz Gustavo Zonca (Rei do Pitaco), Carsten Koerl (Sportradar)

11:50 - 12:30 -  Formation of an iGaming Hub to host the industry: Flavio Figueiredo (iGaming Brasil), Rogerio Lins (Osasco City Hall), Renato Cedin (Mercado Pago Brasil)

12:30 - 13:10 -  Beyond Borders: Investigating the national and international impact of Sports Betting regulation in Brazil: Magnho José ( Brazilian Institute for Legal Gambling): Alex Fonseca (Superbet), Rafael Marcondes (Rei do Pitaco), Newton Cardoso Jr. (Federal Dept. of Brazil), Dr. Rubio Teixeira (Octus)

13:15 - 13:55 -  Challenges and opportunities in the state scenario to attract investors: Dr. Leandro Pamplona (BKP Advogados Associados), Marcus Vinícius de Almeida (Legislative Assembly of RS), Raphael Ayub (Government of Rio Grande do Sul), Danielle Calazans (Sec. of Planning, Governance and Management)

13:55 - 14:35 -  New advertising challenges for the sports betting market: Fernanda Batistella (MYLAW - Maia Yoshiyasu Advogados), Guilherme Frioli (UOL), Alexandre Ugadin (Agência WE), Roberto Cezar dos Santos (Aposta Ganha)

14:40 - 15:20 -  Strategic partnerships: the harmony between operators and payment providers in the international market: Roney Carlos Mensch (Pixtopay), Newton Aquino (Pixtopay), Leonardo Chaves (OKTO), Francisco Manssur, Dr Nelson Wilians (Nelson Wilians Advogados)

15:20 - 15:40 -  How will Brazil's regulatory evolution shape new values, ideas, and technologies in the global gaming industry? Stephen Crystal (SCCG Management)

15:40 - 16:20 -  Impact of regulation on sports sponsorship: assessing market potential: Luiz Gustavo Zonca (Rei do Pitaco), Eduardo Toni (São Paulo FC), Fabio Wolff (Wolff Sports), Roberto Trinas (Catena Esporte)

Jardins Stage

10:00 - 10:40 -  Seizing the opportunity: the online gambling boom in Brazil and the role of digital marketing: Manuel Matos (Super Afiliados), Julia Boianovsky Rios (Optimove), Gabriel Moreira (Influx Solutions), Natalia Nogues Control F5), Fernando Garita (Betsul)

10:40 - 11:20 -  Success strategies: perspectives and challenges in the video bingo market: Fabiola Jaeger (Caleta Gaming), Mariana Tostes (FBMDS), Sebastian Perrier (Neko Games), Helen Zuñiga Tataje (Betmotion)

11:25 - 12:05 -  Strategies to gamble consciously: responsible gambling and emotional control: Ruy Peixoto (Esportes da Sorte), Ricardo Magri (EBAC), Rodrigo Alves (ABAESP)

12:05 - 12:45 -  Next steps: Opening through the legalization of tourist and urban casinos in Brazil: Luiz Felipe Maia (MAIA YOSHIYASU Advogados), Alex Parientes (Hard Rock), Waldir Marques (W.A Technology)

12:50 - 13:05 -  Charting new horizons: Opportunities for collaboration between Brazil and Malta: John Aquilina (Ambassador Extraordinary and Plenipotentiary of the Republic of Malta in Brazil)

13:10 - 13:30 -  Weigh-in of MMA fighters

13:40 - 14:20 -  Influencer marketing in the spotlight: Maximizing conversions and ethical branding in the face of regulatory challenges: Pedrão Bet (Aposta Online), Ronald Lopes (Loyalty Tecnologia), Pedro Feitosa (Influencer), Fabio Bampi (Influencer), Bruno Pereira (Bruno Ads Company).

14:20 - 15:00 -  Broadening the horizon of influencers in the industry beyond iGaming: Renan Philip (3C), Mayk Santos, Xaxa Charles (Aposta Online), Celso Ribeiro (BR Media Group)

15:00 - 15:40 -  The role of ambassadors in online gambling companies: Challenges and opportunities: Rogerio Minotouro (former UFC fighter), Deni Honorio

15:45 - 16:25 -  Evolution from affiliate to operator: strategies to maximize your success: Alessandro Valente (Super Affiliates), Daniel Aliano (Catena Media), Nickolas Ribeiro (Bet7K), André Viana (Growth Digital Marketing)

16:25 - 16:55 -  Betting on the present: Approaches to the immediate mindset of Brazilians: Witoldo Hendrich (Online IPS), Wilder Brito (WA. Technology), Luciana Hendrich (Hendrich Digital), Santiago Mizraji (Sportradar), Kiko Augusto (Rei do Pitaco)

17:00 - 18:00 -  Affiliates vs. Operators (Speed Dating)

Thursday, April 25th

Itaim Stage

10:10 - 10:50 -  The impact of cryptocurrency on payment solutions: Matheus Medeiro (FuTokens), Giles Whitby-Smith (Bitcashier), Rodrigo Ikegaya (Foxbit), Thales Freitas (Bitso)

10:55 - 11:35 -  Beyond the boundaries: How traditional media reinvent themselves in a regulated world: Paulo Saad (Bandeirantes Group), Thiago Gomes (Agencia 999), Antonio Forjaz (Sportingbet)

11:40 - 12:20 -  The importance of events for the regional iGaming industry: Flavio Raimundo (Affiliados Brasil & Gambling Brasil)

12:25 - 13:05 -  Paris 2024 Olympic Games: Sports betting and integrity: Magnho José (Instituto Brasileiro Jogo Legal), Tiago Barbosa (Genius Sports), Felippe Marchetti (Sportradar)

13:10 - 13:50 -  Affiliates in Brazil: Navigating the culture and establishing partnerships: Pedrão Bet (Aposta Online), Abelardo Dantas (Cactus Gaming), Luis Felipe Correia (Smart Social), Leonardo Benites (Propane)

13:55 - 14:35 -  Disruptive innovations in the iGaming world: Strategies for the future: Marco Pequeno (iGaming 360), Kayky Janiszewski (Legitimuz), Tiago Silva (Cactus Gaming), Valter Delfraro (GLI)

14:40 - 15:20 -  Present and Future: The influence of iGaming regulation and legislation on the Brazilian soccer industry.

15:25 - 16:05 -  Understanding the demands and evolution of the B2B market: Thomas Carvalhaes (GR8 Tech), Fellipe Fraga (EstrelaBet), Ricardo Bianco Rosada (Qesh), Kainnan Pitano (Banana Games)

15:40 - 16:20 -  The importance of payment methods in the competitiveness of online gaming operators

Jardins Stage

10:05 - 10:20 -  AI for life and business: Live demonstration with Tony Ventura

10:20 - 10:35 -  A real AI story: Free AI tools and legislation with Kenneth Corrêa (80 20 Marketing)

10:55 - 11:10 -  Technology innovation and finance: RWA transformation with Fabricio Tota (Bitcoin Market).

11:15 - 11:45 -  Future of cash and cryptocurrency adoption in Latin America: bullish market trends: Cal Evans (Gresham International), Matheus Moura (BRLA Digital), Guilherme Giserman (Itaú BBA), Antonio Neto (Vega), Fabricio Tota (Bitcoin Market)

11:45 - 12:00 -  Crypto and gambling: risk vs. reward with Cal Evans (Gresham International)

12:00 - 12:15 -  AI & Crypto: Global/LATAM practices for regulation, taxation, incorporation and licensing with Jaguar-Adva Gal

12:20 - 12:50 -  Legal practices for technology and finance in Latin America: crypto, AI, BaaS, Open Finance, and more: Cal Evans (Gresham International), Jaguar-Adva Gal (Jaguar Reg&Comp), Heitor Miguel (PMZ Capital)

12:50 - 13:20 -  The best Web3 tools for gaming, marketing, and community building: Heloisa Passos (Trexx), Gabriel Boni (Dsourc3), Vinícius Moraes de Carvalho (Ikigai Ventures)

13:25 - 14:05 -  Building player loyalty: The impact of gamification in the newly regulated betting industry in Brazil: Tommy Kearns (Xtremepush), Nicolas Campano (Soft2Bet), Dinos Stranomitis (Altenar), Victor Sekushenko (SOFTSWISS), Maksym Tsaryk (Growe)

14:05 - 14:20 -  Complexity and risks in the integration of gambling providers: Strategies for success

14:20 - 15:30 -  Presentation of the startup SiGMA/SiGMA affiliates

15:30 - 18:10 -  Launch of IBDJ