To enhance personalized experience

Pragmatic Play partners with Optimove to increase player engagement, retention across digital assets

Reading time 1:22 min

Pragmatic Play has selected CRM marketing solution Optimove to enhance personalized experiences across its digital assets. The iGaming content provider will utilize Opti-X, Optimove's Digital Experience Platform (DXP), in its operator portfolio to provide instant personalized player recommendations to increase player engagement, retention, and lifetime value. 

Pragmatic Play's operator portfolio will incorporate the AI-powered web search feature of Opti-X, providing personalized search results for fast and seamless discovery of games and products.

It will also leverage dynamic content personalization across various channels using pre-designed widgets, enabling operators to craft personalized player experiences by integrating business rules with over 20 AI models on their website or mobile app. 

Optimove has incorporated web personalization technology into its set of capabilities, addressing what it calls "a critical challenge faced by brands" – maintaining a consistent voice across web platforms and CRM marketing. 

The company says that Opti-X bridges that gap, aligning the personalized experiences customers encounter on-site with the communications they receive. “This seamless integration is powered by Optimove's orchestration technology, facilitating data sharing for a unified and harmonized experience, including personalized offers and more,” the company said. 

"To capture and hold the attention of players, it's becoming increasingly important for casino operators to provide a true real-time personalized experience from the first visit," said Matthew Gilbery, Director of Personalization Offering at Optimove. "We are thrilled to be chosen by Pragmatic Play – an industry-leading supplier dedicated to the delivery of exceptional gaming experiences that keep players coming back for more." 

A spokesperson for Pragmatic Play added: "Our collaboration with Optimove reflects Pragmatic Play's commitment to providing operators and their players with the very best in personalized entertainment experiences." 

In recent related news, Pragmatic Play announced that it is set to make its first appearance at a Latin American show in 2024 at the inaugural SBC Summit Rio. The iGaming content supplier will be a platinum headline sponsor of the event, taking place at the Windsor Convention & Expo Center between the 5th and 7th of March.

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