February 6th - 8th, ExCeL London

SYNOT successfully showcased land-based and online product portfolio at ICE London

Reading time 2:19 min

Gaming technologies and services provider SYNOT reflected on its participation at the ICE London 2024 exhibition, which took place from February 6th - 8th at the ExCeL London exhibition center. This was the last edition of the renowned event in the UK's capital before it relocates to Barcelona, Spain starting next year.

The company said: “The exhibition, the largest of its kind in the world, showcased new trends in the gaming industry and the latest gaming equipment, which attracted guests from all over the world. More than a hundred representatives from a number of SYNOT group companies, especially from several countries where we currently operate, attended the event.”Miroslav Valenta Jr, Sales Director of the SYNOT said: "We consider the exhibition to have been very successful, even the most successful ever, both in terms of the number of visitors at our stand and the interest shown in our products and cooperation.

"We experienced a really enormous attendance at our stand, our new products received very positive feedback and last but not least we were able to close a number of deals and discuss possibilities for future extensive expansions into completely new markets, which we are planning for the coming years.”

Miroslav Valenta Jr, Sales Director of the SYNOT

During the exhibition, SYNOT presented its latest land-based and online product portfolio on a 400 m2 stand. The stand was designed with graphic elements from the Aztec Jaguar Megaways and Forest Maiden games, titles developed by SYNOT Games. A 15 meters LED TV with animations of the latest products also attracted the attention of visitors.

In the land-based segment, SYNOT introduced nearly 40 gaming devices, progressive linked jackpot systems, and a number of innovations. These included the premium Super Link system, previously only offered for VLTs, now also available for slot machines, with 20 linked gaming titles with a Linked Bonus feature and unique Pay to Win.

Another highlight was the release of a new version of the Magic Ball Link progressive jackpot system, with an upgraded jackpot and new games such as Legend of Medusa, Big Mystery, The Wild Job, and 88 Pearls. The system now offers a total of 8 linked games.

Also on display was the Blue Line system, featuring a selection of 25 games remastered in Full HD as well as the brand new UP1-27 cabinet, based on the design of the UP1-24 cabinet, equipped with three 27" monitors.

Visitors could also explore the Casino Management System - a product that will be launched later this year; the latest generation of SYNOT brand cabinets - UP2-32, Eclipse FL-32, UP1-24, ST1-27; and the latest versions of the wide range of Firebird, Synot VLT and Explosive Games Premium+ gaming systems, enriched with new games.

In the online section, SYNOT Games presented a portfolio of successful themed and fruit gaming titles on the touchscreen totem. The company also introduced new products - an RNG roulette and a new retention tool. SYNOT Interactive also presented a comprehensive iGaming software solution. The company's representatives not only provided detailed insights into casino aggregation but also showcased the entire portfolio and the latest product innovations.

Visitors to SYNOT's stand also had the opportunity to join a tournament organized by SYNOT Games. Players with the highest scores in the Forest Maiden or Aztec Jaguar Megaways games won prizes, with the main one being an Apple Watch Ultra 2.

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