Inspired partners with Betano to launch virtual baseball product Home Run Shoot Out Legends

Inspired Entertainment has launched its Virtual Baseball product Home Run Shoot Out Legends, featuring Major League Baseball Players Alumni Association (MLBPAA) licensed players, with online sports betting and gaming brand Betano.

Betano is owned by the major gaming technology company Kaizen Gaming. Kaizen Gaming operates under the Betano brand in multiple markets in Europe, South & North America and Africa and under the Stoiximan brand in Greece and Cyprus.

Betano is one of the first brands to launch Home Run Shoot Out Legends, which features legendary baseball players of the past including Babe Ruth, Cecil Fielder and Mickey Mantle. The product is available across Ontario on Betano's online and mobile platforms.

The launch is an integral part of Inspired's strategy to bring its branded portfolio of U.S. centered sports, such as American football and basketball, to the North American player base, the company said in a statement.

Betano has further extended its partnership with Inspired by launching its Virtuals in Nigeria and Bulgaria. Major products include V-Play Soccer 3, V-Play Matchday, V-Play Basketball, V-Play Horses, V-Play Greyhounds, and V-Play Marbles.

Meanwhile, Stoiximan has introduced a customized edition of V-Play Multi-Stream Matchday in Greece. This edition features seven games taking place simultaneously and boasts exclusive sponsorship from the Greek Super League, named as Stoiximan Super League, including all actual league teams, their uniforms and logos. It also features a standings table with the teams' progress and league position.      

"The Kaizen Gaming team sees the incremental revenue value that our Virtuals products can drive. It is a true partnership, enabling us to enhance our products and distribute them to a wide range of regulated markets, including North America," said Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired. 

"As the Betano and Stoiximan brands continue their dynamic growth, we will continue to deliver the highest quality and most diverse range of content, including branded American football and basketball to players across its international portfolio."

"Collaborating with Inspired has been a resounding success," said Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming. "We have launched a unique collection of products across a range of territories and are planning to provide more thrilling and entertaining experiences to the global community of players in the near future."