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Soft2Bet wrapped up ICE London 2024 with MEGA gamification technology suite launch

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Soft2Bet held meetings and participated in discussion panels, workshops and a partners party in London during ICE 2024, held February 6 - 8. At the event, which gathered more than 40,000 delegates at the ExCeL expo center, the company's stand highlighted "another year of growth" and marked the official launch of Soft2Bet’s Motivational Engineering Gaming Application (MEGA).

MEGA, billed as a unique gamification technology suite, took center stage along with the company's latest updates and innovations for casino and sportsbook solutions, driving value for current, new and prospective partners. 

The company hosted a series of workshops where Soft2Bet leaders provided updates on a broad range of products, B2B services and platform developments, while senior executives also took part in conference panels to discuss how the industry can move forward in cooperation with key stakeholders. 

Product Manager Olga Melnyk updated partners with the latest developments they have brought to their gamification products City Builder, Stadium Builder and Bonus Crab; while Chief Product Officer Yoel Zuckerberg provided further detail on the continued progress his team has made on the Motivational Engineering Gaming Application (MEGA), a gamification technology that promises higher engagement, activity and revenues.

Commenting on ICE, Zuckerberg said: “As we often say, Soft2Bet takes gamification seriously and the growth it generates is proof that this focus is the right one for us. It was a pleasure to meet and update partners on the latest innovations we have brought to our products and we look forward to providing them with even more commercial benefits, growth and expansion as we move forward into 2024.” 

Soft2Bet Chief Business Development Officer Martin Collins

Chief Business Development Officer Martin Collins welcomed partners and delegates with a presentation of B2B products and services and how Soft2Bet’s platform is tailored to drive growth and commercial success. 

Collins commented: Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow was fantastic. Events like ICE are a great opportunity for meeting contacts and partners in person and being able to educate them in how our products work and help them grow their revenues was highly enjoyable."

"As a company, Soft2Bet is known as a leader in gamification with MEGA, but we also provide a full package of best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.”   

Soft2Bet General Counsel David Yatom Hay discussed the changing role of gambling compliance and how iGaming companies connect corporate ethics with commercial growth during the ICE Vox World Regulatory Briefing. The panel discussed how sustainability and good governance were now integral components of iGaming companies’ corporate roadmaps. 

Yatom Hay commented: "Compliance plays a key role at Soft2Bet as we balance growth with corporate ethics. We drive the business forward by understanding the interaction between all these factors. As we mature as a business we are also constantly improving in how we balance commercial goals with ethics and expanding our regulatory footprint.” 

More than 300 specially invited guests made their way to London’s Aqua Shard restaurant overlooking the city on Wednesday evening for a cabaret-themed party. 

Soft2Bet’s Chief Marketing Officer Oksana Tsyhankova commented: “Soft2Bet is well known for its fantastic parties, and we strive to exceed ourselves each time. The same goes for business. We care about our partners and create the best experience to mark our mutual success, growth, and achievements!”   

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