After competitive procurement process

Inspired to provide virtual sports offering through Kambi's sportsbook platform

Brooks Pierce, Inspired President and Jamie Mckittrick, SVP of Commercial Operations
2024-02-09
Reading time 57 seg

Inspired Entertainment and Kambi have signed an agreement to integrate Inspired's Virtual Sports products into the Kambi sportsbook platform. This integration will allow Kambi’s partners to leverage the Inspired Virtual Sports line-up and follows a rigorous competitive procurement process that ultimately selected Inspired as Kambi's exclusive Virtuals Sports provider.

“We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class Virtual Sports games,” said Brooks Pierce, Inspired President, and Chief Executive Officer. “We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”

Kambi Group is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Kambi sportsbook platform,” said Jamie Mckittrick, SVP of Commercial Operations at Kambi. “This partnership illustrates the openness of the Kambi platform and elevates our cutting-edge sportsbook offering with the very best Virtual Sports technology.”

Inspired's multi-award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries. Over the last five years, Inspired Virtual Sports has seen big growth in North America with the introduction of basketball, football, the first-ever women's soccer game, and baseball.

Back in January, Inspired announced the launch of two online and mobile slots titled 7's Of Luck and Big Bonus Booster.

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