Over half of UK gamblers view the money in their accounts with betting websites as different from the money in their bank account, new research from BetMGM reveals.
To mark Safer Gambling Week in the UK, BetMGM surveyed UK residents who have placed a bet or gambled within the last 12 months, with 51% of them saying they see money in gambling accounts differently from their personal funds.
Despite the money holding the same value no matter where it is held, the research highlights that there is an innate awareness of its true value.
Further highlighting this and the need for greater education and awareness around gambling, 19% admitted they usually or always chase their gambling losses, while 14% do not view their winnings as "real money."
However, there is a positive trend among younger players, with those aged between 18-34 more likely (92%) to put a monetary restriction on their betting to ensure their safety.
In a press statement, BetMGM reaffirmed that it is committed to promoting safer gambling and providing an experience that is safe and enjoyable for all players, noting that it undertook this research to educate the public about gambling habits and how to stay responsible while betting.
Sam Behar, UK Director at BetMGM, said: "The industry has come on leaps and bounds in the past decade - we know so much more about responsible gambling and everyone at BetMGM is devoted to ensuring our customers play safely. We're a huge supporter of Safer Gambling Week but it is something that is core to our business throughout the year.
"We're delighted to see the growing use of responsible gambling with younger players throughout the UK, but there is always more that can be done. We are striving to improve and introduce new methods to help potential problem gamblers.
"To those who have admitted chasing their losses and those who view the funds in their betting accounts as different to that of their bank accounts, we implore them to see that money as having real-world value."
BetMGM highlighted that it has tools in place to support players who are feeling uncomfortable about their gambling, including human customer support available 24/7. Also in place are deposit, loss, session and wagering limits, self-exclusion and ad-limiting tools as well as access to services like therapy, support groups and financial blocks.
Key findings from the report include: