Carlos Carrión, Marketing Director for LatAm

"Latin America will continue to be a focus for Aristocrat"

Carlos Carrión, Marketing Director LatAm, with Chris Rowe, Aristocrat's Regional Director, at G2E 2023.
Reading time 3:42 min

In an exclusive interview with Yogonet, Carlos Carrión, Aristocrat's Marketing Director for Latin America, analyzed the importance that the recent edition of the Global Gaming Expo (G2E) in Las Vegas had for the industry, listed the main products presented by the company at the event and evaluated the main difficulties that the region may face in the coming months, both for casino equipment manufacturers and for those companies dedicated to offering iGaming products.

Of your main innovations, which products for casinos can be highlighted after your presence at G2E this year, and which were the most attractive to operators in our region (LatAm)?

We’re proud of our entire portfolio. Notable highlights included the initial launch of our NFL games,  with six different titles shown including Super Bowl Jackpots that already began to be installed at the end of last month. Other spotlights included were Buffalo Ultimate Stampede, Wonder 4 Revolution, Whisker Wheels, Buffalo Triple Boost, and Coin Trio.  

For Latin America, Mo'Mummy and Scorchin'Fortune were the focus of attention as we recently launched these games in our region and the performance data has been very strong and is having great acceptance with players.

These games were prepared specifically for our region, with all the necessary options and configurations for our market. Mo'Mummy features an innovative gameplay mechanic where you can collect cash prizes in a unique way through the charismatic character of Mo'Mummy. Without a doubt, an entertaining, fun, and very interesting game because of the number of prizes that can be obtained.

Scorchin'Fortune is the first multigame for the region based on the game mechanics of hold and spin but with important variations in each of the three games that make the offer to the player grow and not just be a simple copy of another game. With Scorchin'Fortune, players will be able to have three different ways to get big prizes and be able to participate in the Grand Jackpot Progressive, which by the way is higher for players who play with the highest denomination.  

Additionally, we were able to show some of the spectacular games that will be part of our portfolio in Latin America in 2024. Among these, titles such as Buffalo Link, Coin Trio, Bao Zhu Zhao Fu Link, Crazy Chicken, Triple Power Link, and Wonder 4 Collection stand out in the MarsX Portrait cabinet and for the MarsX Upright and MarsX Slant cabinets these interesting games were presented: Buffalo & Friends, Grand Legends and Bonus Boost 888 among others.

A great display of innovative, entertaining, and fun games, as well as modern, functional, and attractive cabinets for each of Aristocrat Gaming's players in Latin America.

Although the company has a long tradition in Latin America, which countries today represent its most important markets, what will be its objectives to expand this market share in 2024?

Latin America will continue to be a focus for Aristocrat. We work very closely with our customers to understand the needs of their business, the market, and their players so that we can develop the right games and product portfolio.

We take pride in knowing our game offerings are innovative, and we will continue to deliver high-performance games so that they become the favorites of our customers' players in the region. The way to grow is to continue with this work that we have done for years and to continue being a solid commercial partner in the region.

What are the main difficulties that LatAm presents today as a gaming market for a technology provider like Aristocrat, and how has the strong arrival of online betting influenced the different markets that make up the region?

As with every market, the changing political and regulatory landscapes can present challenges but opportunities at the same time.

With our continued focus on LatAm, we are looking for ways to best meet the requirements of each country, for both regulators and our customers, to ensure we can be nimble when faced with any unforeseen challenges or pivots in the market.

We continue to see opportunity through our investment in innovation design and development. We continue to focus on how to innovate game mechanics and other features so that we are infusing new elements of gameplay in the LatAm region.

For this reason, we will continue to offer new game concepts such as Mo'Mummy, which provides new game dynamics and has received a great deal of player engagement in Mexico with recognition in other jurisdictions as one of the best games.

Concerning online gaming, we are very pleased that Anaxi, Aristocrat Group's combined online real money gaming and Customer Experience Solutions business, is now live and continues to lay solid foundations for growth in North American jurisdictions and various international markets, including Latin America.

Aristocrat's stand at G2E 2023

What assessment can you make of G2E 2023? What feelings did the event leave compared to 2022?

G2E 2023 was a great event for Aristocrat, and we are very happy and excited about the results. The response from customers was fantastic and this motivates us to keep going.

This year we had a great showing of operators from across the globe, not only from North America and Latin America, but we also had visitors from the EMEA and APAC region. This confirms G2E's positioning as a global trade show and the most important in our industry.

The games, cabinets, and other solutions enable us to be a leader in the gaming industry and this is a very important responsibility that we take seriously and continue to invest in the market to meet the expectations.

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