Booth #4211

Acres to highlight player enrollment, cost-saving capabilities of its Foundation CMS at G2E Las Vegas

Acres' stand at G2E 2022
Reading time 2:40 min

Casino loyalty and technology developer Acres Manufacturing Company will highlight its Foundation HQ Casino Management System (CMS) technology, which the company says can massively scale new player acquisition through a ten-second enrollment process, as part of its product demonstrations at the Global Gaming Expo (G2E).

The developer will showcase the cost-saving benefits of its technology portfolio at Booth #4211 during the three-day major gambling expo, to run October 10 - 12 at The Venetian Expo, Las Vegas. A video highlighting the CMS' enrollment process can be accessed here.

"At G2E this year, we're looking forward to demonstrating how our Foundation HQ CMS helps casinos massively scale new database acquisition at significantly lower cost by offering and incentivizing a ten-second enrollment process to any uncarded player during the play session without the need for a physical player card," said Noah Acres.

Acres' Foundation casino management solution provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine. According to the company, Foundation delivers over 1,000x more data, giving operators new capabilities to analyze and influence player behavior. Through its standard APIs, any application approved by the casino can interface with Foundation to enable advanced data analytics, bonusing, cashless gaming, and more.

Highlights of the Foundation technology include:

Foundation HQ: On track for its initial deployment in early 2024, Foundation HQ is described by Acres as a revolutionary casino loyalty system upgrade that offers "a modern, technologically advanced solution capable of personalizing gaming experiences to maximize player entertainment and loyalty." Its ten-second enrollment process drives new player acquisition at lower costs by rating uncarded play and issuing offers that allow players to enroll and card in at the slot machine, during the gaming session.

Another key feature of Foundation HQ on display at G2E will be the use of targeted and gamified player loyalty experiences in lieu of free play offers. Based on a recent survey of casino operators, Acres estimates that inclusive of the time value of free play, the industry's net reinvestment in player loyalty totals more than $37 billion annually, and that if free play was eliminated without an impact on loyalty, profitability of slot operations would "more than double." At G2E, Acres will demonstrate Double Jackpot Time, billed as "a gamified player loyalty experience that showcases how casinos can offer players exciting bonuses that, unlike free play, generate revenue and don't waste their time with low-value offers."

TIBO (Ticket-In Bonus-Out): Another G2E highlight will be TIBO, described by Acres as "the first modernization of ticketing technology for casinos in nearly 20 years." TIBO connects the slot machine's ticket printer to real-time data provided by Foundation to enable targeted bonuses of value to be printed at the game and played right back into the slot machine. TIBO takes TITO technology "to the next level," performing core ticket issuance and redemption functions at slot machines, kiosks and cashier terminals while delivering tangible, physical bonuses of value to the player.

Cashless Casino: Awarded the Gold Medal for Best Interactive Product by the GGB Gaming & Technology Awards 2022, Cashless Casino allows casino operators to deploy the cashless gaming and loyalty solution within 100 days of order, as casinos "only need to pick a payment processor and provide a mobile app." Players use the mobile app to virtually "card in" and start a rated play session as point balances accrue in real-time and they are incentivized to continue playing when a new tier status approaches.

Foundation also allows the player's funds, as well as accrued points which can be converted to free play, to move between the app's wallet and the game, notes Acres. Cashless Casino works on any slot machine or table game, including those connected to legacy CMS solutions, with these solutions continuing to account for play and loyalty data while Foundation processes the machine event stream in real time. Over time, casinos can migrate all CMS functionality to Foundation HQ without any disruptions.

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