Regional partnerships

AC Milan expands Turkish and Asian presence with SekaBet and Leyu Sports partnerships

Reading time 1:48 min

Italian football club AC Milan has announced two new partnerships to expand its presence in Turkey and Asia.

AC Milan’s partnership with Sekabet will see the online platform become the Official Regional Betting Partner of the Rossoneri in Turkey. The team says the deal offers a new opportunity to increase its presence in the country, which has a strong and passionate AC Milan fanbase. 

The collaboration will further allow Sekabet to grow in the Turkish market, although it has already made significant strides since its launch in 2015, notes AC Milan.
The new partnership is set to launch with a multi-platform promotional campaign, which coincides with the beginning of the 2023/24 season.

Sekabet users in Turkey will now be able to engage "more personally with the club," with the opportunity to win exclusive prizes, enjoy exclusive content, and take part in “money-can’t-buy” experiences.

Maikel Oettle, Commercial Director of AC Milan, said: "We are delighted to kick off this collaboration in Turkey and welcome Sekabet into our family of regional partners. This new partnership gives us a fantastic opportunity to create new ways to engage our fans in a country with a passionate Rossoneri fanbase of over 15 million people through exclusive content and experiences."

Andreas Zimmerman, CEO of Sekabet, commented: "Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary in the betting industry. Known for offering some of the highest odds in the market, we ensure that our users get the best value for their bets.

"Our partnership with AC Milan, a club with an illustrious history and passionate fanbase, is a reflection of our dedication to excellence and signifies our commitment to bringing unparalleled experiences to fans worldwide."

Another partnership announced by AC Milan is with Leyu Sports, which sees the sports entertainment brand become the Rossoneri's Official Betting Partner in Asia. Describing itself as a leading platform in Asia, Leyu Sports says that it is committed to bringing premium sports entertainment services to its Asian users.

AC Milan notes that its new agreement with Leyu Sports puts fan engagement at the heart of the collaboration, which will see the two brands create a variety of engaging sports and entertainment content, helping the Rossoneri increase their presence in the strategically important Asian market.

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