Introducing Core and Premium products

Sports tech startup Rithmm to launch betting platform, NFL and College Football offerings

Megan Lanham, CEO of Rithmm
Reading time 1:35 min

Rithmm, a Boston-based startup specializing in AI-driven sports betting technology, has announced the official launch of its sports betting platform. Following a year of beta testing, user feedback, and updates, Rithmm is set to introduce its Core and Premium products, alongside the launch of its NFL and College Football offerings. 

"The official launch of Rithmm is the culmination of our vision, hard work, and passion," said Megan Lanham, CEO of Rithmm. "The invaluable insights shared by our beta testers have been instrumental in shaping Rithmm into the exceptional platform it is today. With the Core and Premium offerings and our groundbreaking NFL product, we are excited to usher in a new era of personalized, immersive betting experiences for our users."

The company notes that its sports betting platform leverages the power of "advanced" analytics and an intuitive user interface, enabling sports bettors to build custom analytical models easily and use them to make more informed betting decisions.

The platform eliminates the complexity and barriers associated with traditional sports betting analytics and modeling, making it accessible to users of all skill levels, according to the startup.

Based on the experience of beta customers, Rithmm built two product offerings, Core and Premium, to cater to the needs of various users. The Core offering helps users build personalized analytical models that provide the pick, predicted score, win probability, and edge for every game.

Rithmm's Premium product goes beyond Core by enabling users to dive deeper into the data via a "no-code modeling" experience. Premium users have access to even more customization, explains the startup. For example, they can choose to build their own models from a library of statistics, versus the hand-selected house factors provided by the Rithmm team.

Premium also includes advanced features like the ability to shop sportsbooks for alternate lines, in depth backtesting data, and NFL Player Adjustments where users can toggle players in and out of games and instantly receive updated predictions.

Users of both the Core and Premium offerings will have access to the new NFL and College Football products, with different features available depending on whether they choose the Core or Premium platform. The Core offering is available for $29.99/month and the Premium offering is $99.99/month. 

Alongside the launch of NFL and College Football this fall, Rithmm also offers WNBA, NBA and Men's College Basketball, with plans to expand into additional sports and leagues "in the coming year."

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