The newly renamed live entertainment venue at Planet Hollywood Resort & Casino, Bakkt Theater, officially debuted under its new moniker on Friday. Under its new name, part of crypto firm Bakkt's recent partnership with Caesars Entertainment, the venue is set to continue to welcome "the biggest names in music" to its roster, according to the resort.
The venue, previously known as Zappas Theater, has been undergoing multimillion-dollar enhancements over the last year including fully redone artist dressing rooms and amenities, and "aesthetic improvements" that will come along with the theater rebrand.
Country and Western 💙 Las Vegas Velvet Rodeo— Miranda Lambert (@mirandalambert) March 26, 2023
📸 Reid Long pic.twitter.com/tTmS2U15gN
With state-of-the-art audio and technical capabilities and multiple seating configurations that allow artists "to create the vibe that best suits their show," Bakkt Theater has become home to world-class entertainment, according to management.
“Its unique combination of nightlife-inspired amenities, including VIP table seating and bottle service, makeit one of the most dynamic venues for live entertainment,” Planet Hollywood stated. The first show played on March 24 was Miranda Lambert’s Velvet Rodeo, The Las Vegas Residency.
Since 2013, Caesars Entertainment and Live Nation, the venue’s exclusive booking partner and live entertainment promoter, have co-produced several Las Vegas residencies.
Starting with Britney Spears, other residencies have included Jennifer Lopez, Pitbull, Gwen Stefani, Backstreet Boys, Christina Aguilera, John Legend, Shania Twain and Lionel Richie.
Get your dancin' boots out, @mirandalambert is back at @ZapposTheater starting Friday, March 24th!👢 🤠 For tickets to #VelvetRodeoVegas ➡️ https://t.co/grSwUUmYQS pic.twitter.com/wGTSb8V2uP— Planet Hollywood (@PHVegas) March 19, 2023
Jason Gastwirth, President of Entertainment for Caesars Entertainment, commented: "As we begin this new chapter as Bakkt Theater at Planet Hollywood Resort & Casino, we remain committed to creating an unforgettable live entertainment environment for our guests along with the best experience we can provide the artists who grace our stage."
"With world-class talent and unrivaled guest moments in mind, we look forward to building upon the venue's incredible legacy with our new brand partner and the exciting renovations that are underway,” he added.
The branding change follows the recent announcement of a deal between Caesars and Bakkt Holdings. As previously announced, the pairing will soon also allow Caesars Rewards members the ability to redeem their Rewards Credits through Bakkt Crypto Rewards, pending regulatory approval.
Bakkt and Caesars will furthermore continue "to explore and innovate" around Bakkt's existing suite of cryptocurrency solutions. Additional details on this offering and the timeline for rollout will be shared "soon."
Mark Elliot, Chief Sales & Marketing Officer at Bakkt, said: "We're excited for the unveiling of this physical representation of our relationship with Caesars in Las Vegas later this month.”
“The Bakkt Theater is one of the many ways our brand will be visible to Caesars customers as we work together to offer new cryptocurrency options, and we are proud that the Bakkt name will be attached to a premier live entertainment destination for millions of fans moving forward,” he concluded.