Four non-profits awarded

ICE Consumer Protection Zone sponsors raise $64K for safer gambling charities

Reading time 1:05 min

ICE London organizer Clarion Gaming announced that safer gambling charities including Better Change, BetKnowMore, NPDG and AGOG each received a donation of GBP 13,200 ($16,000) at a presentation ceremony held during the opening day of the expo, on February 7. 

The presentation was a result of the support from ICE Consumer Protection Zone sponsors Kindred Group, Betsson, Flutter, IGT, Les Ambassadeurs, Only Prizes, Bettorview and Greentube, which raised a total of GBP 52,800 ($64,200).

The Consumer Protection Zone, which was recognized by the industry at the 2022 Global Regulatory Awards where it won the Responsible Approach to Advertising/Marketing category, features a record 20 stands this edition, up from the 2022 figure of 14. 

One of the highest profile features on the ICE show floor, the CPZ comprises a blend of providers of responsible gambling tools and solutions alongside not-for-profit organizations which have been granted space. 

Participating organizations include the UKGC, Focal Research, Casino Guru, Future Anthem, Department of Trust, Midway AI, Epic Gaming, LexisNexis, Rightlander, IGT, SG:Certified, W2, Crucial Compliance, GamCare, YGAM, Gordon Moody, Gamestop, BetKnowmore, Responsible Gaming Council and the National Center Problem Gaming. 

Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, who introduced the Consumer Protection Zone at the 2018 edition of ICE London, said: “I’m delighted that, thanks to the support of CPZ sponsors, we’ve been able to raise such an impressive sum for organizations which do so much in the safer gambling space.”

This year, we’ve included two organizations active outside the UK, a decision which reflects the international credentials of ICE London, which consistently attracts industry professionals from more than 100 nations,” he concluded. 

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