Sports betting operator Betfred Sports has officially launched online betting in Virginia, its tenth state. The company was previously announced as USL's Loudoun United FC's official sports betting partner and will be the back-of-jersey sponsor for the home and away kits for the 2023 USL Championship Season.
Bryan Bennett, COO of Betfred USA Sports, said: "We are excited to finally begin online operations in the Commonwealth of Virginia and look forward to activating our partnership with Loudoun United."
"This is the ideal time to launch sports betting with several major sporting events happening over the coming weeks and months, and of course, with the USL Championship season kicking off soon," he added.
For his part, Doug Raftery, Loudoun United FC Executive Business Officer, commented: "We're excited to introduce the Red-and-White Community to our sports betting partner, Betfred."
"You can expect to see a prominent presence from Betfred at home games and various online club channels. We look forward to a fantastic 2023 season and helping to scale our business together," he concluded.
Loudoun United FC's Doug Raftery; and Betfred USA Sports' Bryan Bennet
According to a press release, Betfred is known in the UK and the US as "a sportsbook that strives to deliver the best overall betting experience by creating innovative promotions and putting customers first". The company recently launched Betfred Rewards to reward customers and build loyalty via Fred Bets, bet insurance, game tickets, merchandise, and more.
British sportsbook operator Betfred, which was first licensed in 1967, has operations in the United Kingdom, South Africa, and the United States, including the states of Arizona, Colorado, Iowa, Maryland, Louisiana, Pennsylvania, Virginia, Washington, and Ohio. It has about 1,400 betting outlets and 11,000 employees worldwide.
The company has also recently secured approval from the Nevada Gaming Commission to launch operations in the Silver State. Ahead of the opening of a retail Betfred sportsbook at Virgin Hotels Las Vegas, the company has signed a multi-year partnership with the NHL's Golden Knights, naming the bookmaker an official sports betting partner of the team.