15+ years experience

Digitain appoints former Chief Business Officer Simon Westbury as new CEO of Sport Generate

2023-02-02
Reading time 1:13 min

Sportsbook and casino platform provider Digitain has announced the appointment of Simon Westbury as new CEO for one of the group's companies: Sport GenerateHe will be responsible for driving the strategic direction of the company, with a focus on delivering traditional sports broadcasting products, virtual sports, eSports, and live odds available in the market.

He will work closely with the management teams to continue the development of innovations and will focus on expanding the reach and impact of Sport Generate in the global marketplace.

Westbury has over 15 years of experience in the iGaming industry and previously worked as Chief Business Officer at Digitain. The new appointment will be focused on helping Sport Generate deliver "the market-leading Live Sports, Esports, Virtuals and Oddsfeed products."


Vardges Vardanyan

Vardges Vardanyan, Founder of Digitain and Sport Generate, said: "We are thrilled to have Simon Westbury in his new position, and we know that he will bring Sport Generate to new heights with his leadership and expertise."

Of his appointment, Westbury commented: "I am honored to be given the opportunity to lead Sport Generate at such an exciting time in the industry. Sport Generate’s Table football, table tennis, esports, and virtual sports have a reputation for excellence and innovation."

"I look forward to working with the talented teams to continue that legacy and make a real impact in the industry," he added. "I also thank Mr. Vardanyan for the trust and faith he has put in me in appointing me to this role."

Last month, the company confirmed its attendance at the upcoming edition of ICE London 2023 At booth S4-150 the company will showcase its latest novelties. Additionally, the provider announced it would launch its Relum casino engine at the event. 

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