European expansion

Pragmatic Play signs Live Casino content deal in Italy with Sportbet

Reading time 1:07 min

iGaming content provider Pragmatic Play announced it has expanded its Italian footprint through a new deal that will see its Live Casino titles available to Sportbet's customers. 

As the latest operator to join Pragmatic Play’s partner network in Italy, Sportbet customers will be able to access the provider’s Live Casino offering, featuring a variety of exclusive titles "that are proven to engage players and boost revenue," according to the company.

A vast collection of Live Casino titles, including Sweet Bonanza CandyLand, Mega Wheel and Boom City, will feature alongside more traditional experiences like PowerUP Roulette for Sportbet patrons to access. 

The partnership marks additional growth for Pragmatic Play as it continues to expand its presence across Europe’s key markets.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to announce the addition of another up-and-coming business to our operator network, with Sportbet reinforcing our growing presence in the Italian market. Europe is well established as a key region in our growth strategy, and we look forward to providing Sportbet with some of the best Live Casino content on the market."

Alessandro Palumbo, Casino Manager at Sportbet, added: “We couldn’t be more excited by the opportunity to offer Pragmatic Play’s Live Casino vertical to our loyal players. The company’s reputation and leading products are known by operators all across the globe, and we are thrilled to be able to offer a collection of its prominent experiences to our Italian customer base."

This week, Pragmatic Play also signed new content agreements with Brazilian operators Aposta Ganha and with Galera Bet to supply its Slots and Live Casino portfolios in the LatAm country.

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