Maria Bashkevich

Uplatform's Head of Marketing participates at iGF roundtable discussion on mobile gaming

2022-11-16
Reading time 1:41 min

Uplatform announced Tuesday that its Head of Marketing, Maria Bashkevich, took part in the iGF's roundtable discussion on "The Future of Mobile Gaming: New Markets and New Customers." It was part of the IGF Virtual Roundtable series, whose topics are chosen based on "some of the most crucial challenges facing the iGaming industry."

During the virtual roundtable session, topics such as the future of mobile casino,  streamlining game provider integrations, impacts of localization, the maximization of mobile device capabilities and benefits of data light games were discussed. 

Experts like Andrew Micallef from High Roller, Rokas Benetis from LeoVegas Group, Jamie Hart from Tote Group, and Maria Bashkevich from Uplatform talking about the best ways to optimize offers and explore the changing world of mobile iGaming was "both delightful and educational," the company wrote. 

Bashkevich recounted her experience in a press release and commented: “It was a very insightful session. As always, the iGF gathered the finest speakers to tackle the most pressing issues."

"We can all agree that mobile gaming is the future of our industry, which is why increasing efficiency, improving mobile experiences and introducing new enhanced features are crucial to future success."

"As a B2B provider, it's important to take part in this conversation to learn more about the problems that operators face, their real challenges, and how we can help them by customizing our solutions to their needs. Thanks to the amazing panelists, I have a lot of useful information to pass on to our team,“ she concluded. 

Uplatform stated that "there are no more doubts that mobile gaming is the future of iGaming since mobile phones have become an integral part of our daily lives." The company further elaborated this is the reason why it intends to capitalize on the growing popularity of mobile gambling.

"As a full-service provider, they are constantly working to help operators in gaining more mobile players by providing full and light versions of betting websites, alongside, flexible, safe, and easy-to-use apps that have all the necessary functionalities and meet the requirements of the modern iGaming market," the company concluded. 

Uplatform is participating this week in SiGMA Malta Week, at stand G8 in the Malta Fairs and Convention Center. This will be the last event of what the company has described as 'a busy year.'

'Uplatform hopes to make the event a very memorable one for visitors,' the company wrote. Their stand will feature a buzz-wire game with valuable prizes

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