iGaming and sports betting company NorthStar Gaming has been named an Authorized Gaming Operator of the National Basketball Association (NBA). Under the terms of the agreement, the NorthStar Bets brand will look to provide NBA bettors with "an immersive gaming experience" that features real-time league data.
In a press release, the company said that NorthStar Bets players will "enjoy improved navigation" and the inclusion of NBA marks and logos within the platform. "NorthStar Bets and the NBA will collaborate on best-in-class practices to protect the integrity of NBA games," the parties further announced.
Michael Moskowitz, Chief Executive Officer and a founding partner of NorthStar Gaming, said: "As an Authorized Gaming Operator, NorthStar Gaming will connect our players with official data and stats from the NBA and provide them with an insights-packed user experience. We're excited to offer current and future NorthStar Bets players an authentic NBA experience on our platform."
NorthStar Gaming owns and operates NorthStar Bets, an Ontario-based online casino and sportsbook gaming platform that seeks to provide sports fans with "a uniquely local, premier user experience." To celebrate a busy time in the sporting season, the Ontario-based operator has recently created its "Ultimate Toronto Parlay" feature – available exclusively on NorthStar Bets.
This agreement builds on previously announced partnerships from NorthStar Gaming that provide consumers with more pre-game and live in-game betting opportunities across various leagues, including the NHL.