L7 Entertainment's brand

GiG powers Lucky Days online casino launch in Ontario

2022-11-03
Reading time 1:17 min

Via its Lucky Days brand, L7 Entertainment announced Thursday it has gone live in Ontario following regulatory approval, powered by Gaming Innovation Group (GiG)'s platform. 

The launch marks the partnership’s second market entry after Sweden and will provide players with "an attractive, user-friendly and competitive" online casino. "With a unique look and feel, the quality of GiG’s delivery promises that they will stand out as a leading operator within the Ontarian market, both now and in the future," the company noted.

Nicola Fitton, Chief Operations Officer at GiG, said: "We’re excited to be powering Lucky Days as one of the early movers in Ontario and further strengthens the relationship between the two companies. It’s a continued source of pride that operators place their trust in us to launch in new markets, earmarking us as a provider of choice for both tier one and challenger brands alike."

A spokesperson at L7 added: "Launching a brand in a new market is no easy feat, so we’re grateful for the strengthening relationship we have with GiG. Our anticipation and expectation for the brand in Ontario are understandably high, aligning perfectly with our objectives for growth and our capacity to expand.

"GiG's nimble and adaptable technology is specifically designed to be an attractive solution for brands such as LuckyDays, looking to expand their operations through GiG’s growing network of regulated markets," the company explained.

Having opened as recently as April 2022, Ontario is an attractive proposition for operators looking to access a market that is expected to grow to €2 billion ($1.9 billion) in gross gaming revenue over the next three years, according to H2 Gambling Data.

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