Sports technology and data company Genius Sports announced Wednesday it has launched In-Play MultiBet, an automated, AI-powered live odds solution enabling bettors to place same-game parlays during live play or game intervals.
The solution provides sportsbooks with "a new tool to engage players and grow revenues in time for the FIFA World Cup 2022 and ongoing NFL season," according to the company.
Same-game parlay bets, which enable bettors to wager on multiple events occurring within the same game, have become "an essential part of every major sportsbook's offering, giving customers greater control over their bets and enhanced margins for the operators themselves," Genius Sports claims.
🏆 The #FIFAWorldCup is a month away and we've launched 𝙄𝙣-𝙋𝙡𝙖𝙮 𝙈𝙪𝙡𝙩𝙞𝘽𝙚𝙩 to transform live, same game accas.— Genius Sports (@GeniusSports) October 5, 2022
🏈⚽️🏐 Our new tool will help operators drive turnover & margins on the World Cup, NFL, EPL & thousands more events.
Release: https://t.co/bSXtmdliED pic.twitter.com/ocXnfwVnhq
Now, through In-Play MultiBet, these bespoke bets can be placed once the game has begun, enabling players to place bets after every goal, touchdown and during intervals.
Launched in time to give sportsbooks a new dimension at the FIFA World Cup, In-Play MultiBet is powered "by the highest quality AI-powered live odds, tried and tested on Genius Sports' leading LiveTrading service," the company stated. InPlay MultiBet will also be available across the NFL, English Premier League, Liga MX, and dozens of FIBA basketball and FIVB volleyball leagues worldwide.
Jack Davison, Chief Commercial Officer of Genius Sports, said: "Combining same game parlays with the unstoppable growth of in-play betting is a breakthrough innovation for us and our partners. Starting with the biggest sports event of the year, the FIFA World Cup, InPlay MultiBet will enable our partners to unlock bigger margins and drive engagement between key match events and breaks."
Also eyeing the NFL season, Genius Sports recently launched a new free-to-play 'Pick Six' predictor game presented by Caesars Sportsbook, available to fans in the U.S. through the official Colts’ Mobile App, in partnership with the Indianapolis Colts.
“Pick Six” will enhance the run-up to every Colts game, challenging fans with a series of questions that ask them to predict aspects of team and player performance, according to a press release. Players will go head-to-head with other fans with each question worth points that create weekly and season-long leader boards. Official odds from Caesars Sportsbook will be embedded into select questions.