Booth #1259

Novomatic to launch new products, present highlights for all its verticals at G2E Las Vegas

Reading time 3:11 min

Novomatic Americas unveiled Monday its plans for the G2E 2022 showcase in Las Vegas, where it will exhibit its “fresh and exciting” gaming highlights, as well as new hardware and solutions in booth #1259. The producer and operator of gaming technologies will also launch a new upright cabinet for the U.S. market.

Products to be showcased at the event range from slot machines for Class III and VLT/VGT markets to electronic table games, sports betting kiosks, management systems, promotional systems, and ancillary services.

However, the main focus of the brand at G2E will be the presentation of the DIAMOND X 1.55J and DIAMOND X 2.32 cabinets, two upright cabinets aimed at the U.S. market that are to introduce “an exceptional, sleek style and crisp game presentation to the casino floor.”

The company described them as products of “captivating design, incorporating a black metro finish contrasted by a dynamic LED lighting concept that creates a visually enclosed framework for the crisp presentation of game content.”

As stated by the company, the DIAMOND X cabinets are “an exceptional accomplishment in cabinet design, presented by Novomatic Americas for brilliant performance and complementing the successful portfolio of games.”

The main monitor features are a choice between one expansive, 55” full HD J-curved game screen, or two large 32” full HD game screens. Both with PCAP touch on the bottom screen plus high progressive visibility on the gaming floor.

President and CEO of Novomatic Americas Rick Meitzler explained that the company’s goal at this year’s event is to continue to increase its product performance in every category. “We want to demonstrate that we listen to our customers and we have maintained our good performance and grown our gaming footprint in progressives, commodity games, systems, and sports betting," he noted.

The company also plans to showcase the new THUNDER CASH X Link Candelas De Los Muertos series with Señorita Suerte and Señor Muerte. This new group of games gives players “graphically beautiful themes and exciting play variations providing a level-up experience on popular THUNDER CASH X linked products.”

Voodoo Magic, Coin Fishing, Eye of the Queen Magic Coins and Charming Lady’s Boom, the latest additions to the THUNDER CASH brand, are also available. These progressives give operators “an exciting way to extend the brand and create visually interesting derivatives of the THUNDER CASH Link,” the company wrote.  

The original MONEY PARTY Link with Fruity Fruity and Juicy Juicy titles have been successful for the company, and the series has new themes like Sizzling Hot and Roaring Forties, its latest additions, creating new versions of classic fruit-style games. Additional Progressive families such as ULTRA BOOST further highlight the progressive focus of Novomatic Americas. 

The more strong titles like the expansion of the MONEY PARTY Link brands and Voodoo Magic on the THUNDER CASH Link we put out this year, the more penetration we got,” Meitzler stated. 

“We already had good traction going into 2022, so the delivery of 16 distinct games this year just enhanced those numbers. Right now, we are experiencing good performance on our ULTRA BOOST Link, which is another strong performer for us,” he continued. 

The President and CEO stated the key is “to keep creating the products that our customers are asking for, and we’re doing that.”

Jakob Rothwangl, Rick Meitzler, Max Bauer

During a recent exclusive for Yogonet, Rick Meitzler, Jakob Rothwangl (VP Global Sales, Novomatic AG) and Max Bauer (CFO Latin America & Caribbean, Novomatic AG), described the company's final product lineup for the event and explained the selection.

Rothwangl stated there is a strong focus on the US and LATAM markets. He pointed out that the multi-screen version DIAMOND X 2.32 has "already been a visitor magnet at the Latin American gaming shows – now at G2E, we will present both cabinet versions side-by-side with dedicated content for the various markets and regions."

When it comes to its sports betting vertical, Meitzler pointed out that "Novomatic Americas have made themselves quite a name in the US sports betting market with a constantly growing footprint of currently over 1,200 self-service sports betting kiosks already operating across North America." 

The Novomatic ActionBook Compact is a bartop version with a 32” monitor that fits on every counter whereas the Novomatic ActionBook Plus is an upright multi-screen version with two 32” monitors. Both are self-service kiosks "equipped with premium components and all the cabinet technology know-how of a leading sports kiosk supplier."

"We offer a user-friendly touch betting experience with quick response times, excellent ergonomics, reliability, and low maintenance. All these are assets that leading sports betting providers have come to value. We continue to adapt and improve our kiosk and operators recognize the focus," he noted.

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