New markets

Pragmatic Play expands Hollywoodbets partnership through multi-vertical deal for the UK and Ireland

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Multi-product supplier to the iGaming industry Pragmatic Play announced Monday it has extended its existing partnership with operator Hollywoodbets to provide content to markets in the UK and Ireland. 

Having worked together in the South African market for some time, Pragmatic Play has now expanded its agreement with the brand to supply its slots library, Live Casino titles and Virtual Sports content to players in these two regions. 

UK and Irish players will be able to access the supplier's complete slot portfolio of more than 250 titles, including the latest release Gorilla Mayhem, as well as other highlighted games such as Big Bass Splash and Gates of Olympus. 

Its Live Casino library will also be delivered, including the recently released Boom City, the game show-style Sweet Bonanza CandyLand, and Mega Wheel, along with a comprehensive selection of popular casino classics.  

An array of Virtual Sports titles completes the multi-vertical offering and wraps "another significant commercial development for Pragmatic Play in line with its global growth goals," according to a press release.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: "We've been working with Hollywood bets for a while now and so its professionalism and high standards are no stranger to us. It's fantastic news to be able to work with them in additional markets, especially in the biggest European market which will allow for further brand exposure and lead generation." 

Dermot O'Connell, Hollywoodbets Betting Operations Manager, added: "Hollywoodbets strives to offer our customers premium entertainment and thrilling experiences and, in Pragmatic Play, we have found an ideal partner to enhance our existing portfolio of games." 

Pragmatic Play currently produces up to seven slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.   

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