Including proprietary content

EveryMatrix to enter the Ontario market after securing license from local regulator

2022-08-03
Reading time 1:17 min

iGaming platform provider EveryMatrix announced Tuesday it has officially secured its Ontario license and is now preparing to enter the market under the new regulations. 

EveryMatrix is preparing to go live in the Canadian province after it was granted its license by the Alcohol and Gaming Commission of Ontario (AGCO). EveryMatrix will distribute its own proprietary content and in-house developed technology within sportsbooks and casinos, including games from Spearhead Studios and Armadillo Studios, to operators looking to launch in this market.

The two proprietary studios have over 100+ games combined, including North American-themed, branded games such as The Lioness featuring MMA champion Amanda Nunes; and John Daly Spin It And Win It, made after the character of John Daly, a prominent figure in American golf.

Erik Nyman, President EveryMatrix Americas, said: "Obtaining the registration approval from the AGCO is an important milestone for us in our North American expansion. We are very excited to provide our products to existing American customers and other operators entering Canada's largest jurisdiction."

Following almost three years of work, the Ontario market officially opened earlier this year, on April 4. The final standards for online betting and gaming, including changes to advertising and integrity rules, and a number of limits related to game design, such as a ban on autoplay, were published a few months before launch, in September 2021.

"Ontario is an important and popular marketplace in the iGaming space, acknowledging the current market realities while ensuring a safe environment for at-risk gamblers", the company said in a statement. "The opening of the regulated online sports betting and gaming market created a strong response from operators in the casino vertical, urging many of them to launch into its jurisdiction".

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