Ayvar Gabidullin is Business Development Manager at Slotegrator. He has over 5 years of experience managing B2B and B2C sales departments in the online gambling industry. He started his career working in customer support for online casinos and grew to become the head of a department offering tailored services to VIP players. He joined Slotegrator with a strong focus on the company’s products and deep knowledge of what players need.
Gaming content is the core of an online casino, and possibly the most effective tool for attracting and retaining players. Players’ opinions about an iGaming site largely depend on the variety and quality of its game portfolio. In a new comprehensive analysis, Ayvar Gabidullin, Business Development Manager at Slotegrator, explains why it is important for operators to offer the right content for their target market.
To stay on their good side, operators have to tackle the task of finding out what the target audience is looking for and giving it to them.
Practice shows that this requires additional expertise. Every year, new developers enter the market, and existing ones update games. Slotegrator closely monitors the market and constantly analyzes the situation in order to deliver critical insights to online casino operators.
Game integration is one of the most difficult steps in launching an online casino, confirms Slotegrator. In this regard, an online casino software developer advises its clients on which providers offer the most popular content in their target market.
Slotegrator works with over 100 licensed game developers who deliver high-quality content to a variety of markets. Based on the statistics collected for May 2022, we have evaluated which game content from which providers is in high demand among players from different regions.
Among players in the CIS, roulette, blackjack, and poker are popular. In online casinos, they mainly choose games from game studios Amatic and Endorphina.
Players in North America prefer classic and video slots, jackpot slots, craps, poker, and roulette. Americans are increasingly playing blackjack and craps. The most popular games here are Pragmatic Play, Evolution, and Wazdan.
Players from Scandinavian countries are mainly interested in sports betting. Online casino users also love dice and poker games from Amatic, EGT, and other providers. Players in Northern Europe are especially fond of games from Evolution, while those in Central and Eastern Europe like those from Amatic and Endorphina.
In recent years, live dealer games have been especially popular in South and Southeast Asia, and providers are following this trend — more and more relevant content is being released by Evolution Asia, Ezugi, and Spribe. The most popular games here are Live Dragon Tiger, Baccarat, and Super Sic Bo. They are held by dealers dressed in Asian style, in a studio with a design inspired by Asian culture. Indian players are fans of rummy and the local game Teen Patti, as well as betting on cricket.
In North Asia, sports betting is becoming more common; Asians' favorite sport is cricket. In second place are games with live dealers, gaming content from Pragmatic Play, Blueprint, and Quickspin is especially popular.
Users in the Middle East love games developed by Spribe, Booongo, and Spinomenal.
In Africa, online casino games have become quite widespread — the most popular game content is from the developers of Playson, Booongo, and Evolution. Players from North Africa also prefer games from Pragmatic Play. However, sports betting is much more popular across the continent due to social-cultural factors like a widespread love of football.
Latin Americans actively bet on sports. In addition to their famous passion for football, cockfighting and baseball are also popular. When it comes to online casinos, Latin American players especially love content from Igrosoft, OneTouch, Amatic, and Platipus.
Australians enjoy playing poker, blackjack, roulette, and many other live dealer games. They usually choose games from Booongo, Pragmatic Play, and Platipus.
Different communities have different preferences. One thing that’s true around the world, however, is that players like easy access to their favorite gaming content. To maintain their loyalty, operators have to constantly update and expand their offer. Signing contract after contract with a string of different providers takes time, not to mention money, so many operators choose to use a game aggregator to speed up the process and cut down on unnecessary costs.
APIgrator provides access to thousands of games from popular providers with a single integration API. Slotegrator establishes partnerships with the most popular providers around the world and constantly expands their offer in accordance with requirements and market trends.
The game aggregator allows the operator to save a lot of time. He does not need to provide technical support for individual integrations, conduct lengthy negotiations with suppliers, and conclude contracts with each provider individually — APIgrator allows you to integrate more than 15,000 games from more than 100 licensed developers into gambling platforms in one click. The volume of bets processed by APIgrator increases in proportion to the growth in the number of partners. Accordingly, Slotegrator can negotiate lower prices with providers — and the savings get passed along directly to the operator.
Slotegrator keeps a close eye on gaming trends around the world.
Slots, poker, virtual sports, live dealer games, card games, and casual games — Slotegrator follows trends around the world and, through cooperation with leading game providers, constantly improves the quality and attractiveness of slots targeted at different markets.
Adding new game content via APIgrator is very easy. The solution gives operators the opportunity to experiment, add new products from different providers, analyze the demand and thus create the perfect offer.