NorthStar Gaming announced Thursday the launch of the brand and advertising creative for its new online casino and sportsbook NorthStar Bets, an Ontario-based product that has become the latest brand to join the new Ontario's iGaming that kicked off in April.
The platform offers players customer service, a selection of casino games, a comprehensive sportsbook and "the unique convenience" of being able to access in-depth sports betting insights right on the platform, the company says.
The launch campaign, titled "That's A Win", introduces consumers to the features of the NorthStar Bets gaming platform. The campaign was produced in Ontario with local talent, which NorthStar Gaming says reaffirms its commitment to bringing economic benefits to the province.
WE’RE LIVE IN ONTARIO! 🌟— NorthStar Bets (@NorthStarBet) May 9, 2022
If you’ve been looking for a platform that features a sportsbook with betting insights and a great mix of casino and live dealer games - here we are!
See it for yourself: https://t.co/i1NX8xyT5V
Play Responsibly. 19+ ON Only. pic.twitter.com/fSCLiRB23v
In an official press release, Michael Moskowitz, CEO and founding partner of NorthStar Gaming, spoke about this launch and said: "As we built the NorthStar Bets platform, we knew the brand needed to reflect our vision of becoming Ontario's most engaging casino and sportsbook while also conveying the unique aspects of the NorthStar Gaming ecosystem to consumers."
"That's a Win provides Ontarians with a memorable introduction to the brand and our platform," he added. "As an Ontario-based online betting platform and sportsbook, we're excited to get NorthStar Bets into the hands of Ontario consumers."
Celebrating one of our first bets in Ontario, getting us inspired for tonight’s game.— NorthStar Bets (@NorthStarBet) May 12, 2022
Who is your money on tonight?
Play Responsibly. 19+ (ON Only). pic.twitter.com/mq59YVTYQL
The brand promises "exclusive commentary and insights from industry insiders" to its customers. NorthStar Bets' Senior NHL Insider Chris Johnston will give users tips with his extensive coverage of the Toronto Maple Leafs and NHL. Chris is considered one of North America's top hockey insiders covering the inner workings of the NHL and routinely breaks major stories from across the league, NorthStar says.
Additionally, veteran Canadian sportscaster Rod Black serves as host and brand ambassador for NorthStar Bets, providing sports insights and commentary across the platform's social channels and in-app content.
To support brand growth and consumer awareness, NorthStar Gaming has established an omnichannel advertising and marketing services arrangement with mass media company Torstar Corporation. Readers of thestar.com have access to sports betting and wagering content created by the NorthStar Bets content team. NorthStar Gaming is also the official and exclusive sportsbook and casino affiliate partner of digital media company Parleh Media Group.