New registered vendor

FansUnite's American Affiliate gets Maryland license for sports betting customer acquisition services

Chris Grove, CEO of American Affiliate.
United States
Reading time 1:06 min

FansUnite Entertainment announced Thursday that the company’s American Affiliate division has been approved as a registered vendor by the Maryland Lottery and Gaming Control Commission to provide customer acquisition services for licensed sports wagering entities in the state. 

Retail sportsbooks have been live in Maryland since December 2021 and major gambling companies including FanDuel, BetMGM, Caesars Sportsbook, Barstool Sportsbook and TwinSpires operate in the state. Online sports betting is expected to launch later this year in Maryland. 

American Affiliate’s Betting Hero team is expected to provide live activation services at retail locations in Maryland and the company’s digital team will provide customer acquisition services in the jurisdiction. 

In an official press release, Chris Grove, CEO of American Affiliate, spoke about this new market entrance and said: "Maryland is poised to be one of the most dynamic and competitive markets in the country, and this step allows American Affiliate to be ready to benefit from that competition on launch day. We look forward to yet another opportunity for increasing revenue as we educate, engage, and entertain sports bettors in Maryland with our ever-growing portfolio of media sites, podcasts, and platforms".

FansUnite Entertainment was also recently granted a Gaming Related Supplier - Manufacturer license from the Alcohol and Gaming Commission of Ontario (AGCO), allowing the company to become a fully registered supplier of sports betting and internet gaming in Ontario, effective April 4, when the market is scheduled to launch. 

Having had its license approved, the company will be able to provide leading betting solutions to AGCO-approved operators in Ontario’s new online gaming market, which will be launched by iGaming Ontario, a subsidiary of AGCO on April 4.

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