Sports betting and iGaming operator BetMGM announced Friday it has signed Connor McDavid, the National Hockey League's MVP, as its newest brand ambassador, thus becoming the company's first active professional athlete from the four major sports to be given that title.
The All-Star center will be featured in BetMGM's upcoming marketing campaigns, promotions, social media content and fan events.
McDavid burst onto the NHL scene in 2016 becoming the League's youngest-ever captain at 19 years old. That same season he won the Art Ross Trophy as the League's leading scorer, the Hart Memorial Trophy as the NHL's MVP and the Ted Lindsay Award as the League's best player. Only six seasons into his career, McDavid has won each of these awards multiple times and already is considered one of the sport's greats.
Greatness recognizes greatness.— BetMGM 🦁 (@BetMGM) March 4, 2022
In a groundbreaking agreement, we are thrilled to welcome @CMcDavid97 to the BetMGM family.
The MVP is ready to win with #TheKingofSportsbooks 👑 pic.twitter.com/8b7RMOyIPs
In an official press release, McDavid spoke about his appointment as brand ambassador and said: "I am very excited to partner with BetMGM as they continue to shape the future of sports betting. It's also a real honor to be on the same BetMGM team with star athletes like Wayne Gretzky and Kevin Garnett, both of whom I admire very much".
BetMGM's Chief Revenue Officer Matt Prevost added: "The accomplishments that Connor already has earned on the ice is astonishing and we are excited to welcome him to the BetMGM family. We look forward to working together to engage BetMGM players across North America".