Less than a year live

Greentube reports "industry-leading" performance metrics in B2B social casino platform

Miruna Bicoli, VP of Product & Managed Services for GTP 2.0.
Reading time 1:40 min

Greentube’s social casino platform, Greentube Pro 2.0 (GTP 2.0), has delivered “industry-leading KPIs” less than a year after its introduction, the company has now reported.

According to the NOVOMATIC Interactive division, the impressive results were posted in metrics including average revenue per daily active user (ARPDAU), conversion and retention, which have “outperformed the top-rated B2C social casino leader in the US market.”

GTP 2.0 has stabilized its KPIs with ARPDAU 95% higher than the industry leader, states a press release. Additionally, the solution has also reported 35% higher conversion and 30% higher retention on day 30.

Greentube Pro 2.0, the boosted version of Greentube’s social platform, was completely rebuilt, optimized and fine-tuned from the ground up. It features modular design and architecture to give it “the ability to scale rapidly to accommodate new business,” while also providing flexible front-end customization and back-office stability.

The platform’s increased level of performance was achieved by redesigning the user interface for mobile, table and web, while also optimizing the game economy to work with Greentube’s Liveops team to monetize, engage and retain users.

Developed by the supplier’s subsidiary Bluebat Games, GTP 2.0 is described by Greentube as a marketing solution that enables global land-based casinos to stay connected with their players by engaging them with the casino brand through online social casino gaming.

According to the NOVOMATIC subsidiary, the games and features offered via GTP 2.0 “have been proven successful” in the social casino segment, and have been adapted “to better appeal” to the real-money players of land-based casinos.

"Our talented team of specialists from the social casino industry have driven the design, architecture and development of Greentube's new social casino platform,” said Miruna Bicoli, VP of Product & Managed Services for GTP 2.0.

As part of the road map to further enhance the product, new features and functionalities “are in development” in order that Greentube “can stay ahead of the market and satisfy the needs” of both existing and future clients.

"We always believed that in leveraging our team's experience and expertise, we would bring the best B2B social casino platform that the industry has to offer to land-based casino clients,” added Bicoli. “The excellent results we have seen less than a year into the project prove that this confidence was not misplaced."

Greentube Pro 2.0 was first introduced in March this year, with a game library encompassing over 183 titles from a series of industry suppliers, soon to be followed by new content and features.

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