Content acquisition strategy

GAN acquires online casino game developer Silverback to boost US offering

Dermot Smurfit, President & CEO of GAN.
2021-12-14
Reading time 1:08 min

GAN Limited announced Thursday it has completed the acquisition of the Bulgaria and U.K. based online casino game developer Silverback Gaming on undisclosed terms. The acquisition provides GAN with the exclusive rights globally to all current and future Silverback online games, which the company expects will include 50 unique new slot games in the next three years. 

This integration will bolster GAN’s SuperRGS offering launched last month in the U.S. with an exclusive portfolio of online slot gaming experiences. Silverback’s existing portfolio of online slot games will launch within GAN’s SuperRGS content suite commencing in the first half of 2022. 

The Silverback acquisition is part of GAN’s content acquisition strategy to increase the company’s overall “take rate” on existing B2B Gross Operator Revenue derived from iGaming, as well as growing GAN’s share of iGaming revenues from B2C operators in the U.S. who are not already platform clients. 

Silverback possesses proven online slot games such as “Aztec Luck” and “Mystery Stacks”, currently distributed across European regulated markets to more than 100 B2C operators of iGaming. 

In an official press release, Dermot Smurfit, President & CEO of GAN, commented on this integration and said: "We are delighted to bring Silverback’s innovative slot content into GAN’s fast-growing portfolio of online slot games. Silverback has built its reputation in this industry as a leading slot design innovator and we welcome the team’s talent, including slot mathematicians and software engineers, which will be an invaluable long-term asset as we build upon our strategy of expanding our exclusive online slot games for distribution in the U.S. We are very pleased with the progress surrounding our SuperRGS strategy and today’s announcement is the next exciting step in that strategic initiative."

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