At The Venetian

NOVOMATIC delivers latest offerings at G2E revival, with a focus on progressives

NOVOMATIC's booth at G2E 2021.
United States
Reading time 3:24 min
The company reflected on its participation at the legendary Vegas trade show, celebrating its in-person return following a two-year hiatus. NOVOMATIC showcased its wide portfolio at the event, finding a "warm" customer and attendant reception, and reunited with clients and partners at its booth. Highlights include the premiere of the new multi-level Linked Progressive Ultra Boost Link, new jackpot features, and new concepts in sports betting retail tech and iGaming solutions.

NOVOMATIC on Wednesday issued a statement following its G2E participation, celebrating the Las Vegas expo’s return as an in-person event at The Venetian, following a two-year hiatus.

The company’s return to this year’s Global Gaming Expo trade show found the group showcasing its wide portfolio, which spans premium hardware, content and systems for land-based casino and VGT operators, sports betting retail technology, and online gaming solutions. Moreover, it marked a golden opportunity to reunite with customers, partners and visitors at the NOVOMATIC booth.

“While we have continued to focus on customer care, service and support, especially during these past months, it is now also a matter of continuing to build our credibility with an exciting pipeline of new products and confidence with our customers so that we deliver on their expectations,” said Rick Meitzler, CEO of NOVOMATIC Americas.

Much of the attention was caught by the extended Progressives offer, premiering the new ULTRA BOOST Link, at the center of the company’s product presentation. The multi-level Linked Progressive comprises three roaring 50-line titles: the Great American Buffalo, the Great American Eagle and the Asian title Tiger Storm, all three with an engaging feature game.

During the Lock & Spin ULTRA BOOST Feature, an additional reel matrix can be unlocked for extra chances for a Progressive Jackpot win. At the G2E, the new offer was presented with a signage concept that guarantees maximum visibility on the casino floor

New titles for the growing THUNDER CASH Link multi-level Progressive series comprise Voodoo Magic in bayou-style, as well as the brand-new Charming Lady’s Boom, both presented in the PANTHERA Curve 1.43 cabinet with the new Signature Tower Design.

Leveraging the success of the Dancing Series of games, NOVOMATIC launched Dancing Tiger Gold and Dancing Lantern Gold titles. The POWER PRIZES family of games also proved its growth, with the mythical creatures-themed Mighty Minotaur and Enchanted Pegasus, both featuring big cash columns and POWER PRIZES across 60 lines.

MONEY PARTY Link, ranked #1 or #2 on the Eilers Report’s Small Suppliers list since July 2020, delivered at the show with titles Fruity Fruity and Juicy Juicy. The JI DENG GAO ZHAO Link was presented with the Signature Tower for the titles Lucky Trail and Lucky Path, both featuring an attractive Rising Lantern feature as well as a Pick & Win game.

The ETG segment also saw the introduction of brand new jackpot features for the NOVO LINE Novo Unity II platform with the Going for Gold jackpot and Lucky Lady’s Roulette side bet.

Products for the VGT markets also featured prominently on the NOVOMATIC show floor, with a variety of cabinets, game-mixes and system solutions for the Illinois, Pennsylvania, Georgia and Puerto Rico markets.

The myACP system was on display presenting a dedicated solution for route operators in the states of Illinois and Pennsylvania. It provides a performance management tool that is both user-friendly and powerful, including maintenance functionalities as well as a new Novo Rewards player loyalty module shown on the Novo Rewards kiosk.

Greentube, the NOVOMATIC Interactive division, which has recently partnered with Golden Nugget Online Gaming for its debut in the US market, presented its comprehensive portfolio of premium content specifically tailored to US player demographics in Las Vegas.

Greentube now looks to use its significant experience in the European market to work with operators in regulated states in the US. “The strength of the game content and Greentube’s experience in cross-conversion marketing will build the foundation of success in the US market and beyond,” said NOVOMATIC in a press release.

NOVOMATIC Americas also had its moment under the spotlight at G2E, showcasing its sports betting kiosk hardware. Among its products is the NOVOMATIC ActionBook self-service sports betting kiosk, which has “quickly established an excellent reputation and an impressive footprint” in the US. It features quick response time and offers a user-friendly multi-touch-screen betting experience.

Heralded at NIGA and presented at the G2E, two brand new kiosks seek to elevate the NOVOMATIC sports betting offering to new levels: the bar-top version NOVOMATIC ActionBook Mini and the upright version NOVOMATIC ActionBook Plus.

“At G2E, we were finally able to present the results of the hard work and commitment of our teams, and the feedback of our customers was fantastic,” further added Meitzler. “The new Progressives present a well-diversified range of games that allow our customers to expand our popular brands as well as introduce new highlights on their casino floors.”

Additionally, the NOVOMATIC Americas CEO says customer response at the show also confirmed the company’s high expectations for its new sports betting kiosks. “Especially the versatile NOVOMATIC ActionBook Mini, which will change the sports betting kiosk landscape,” he added.

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