The payments provider and mobile app developer for the U.S. sports betting and casino gaming industry launched its first branded Play+ Mastercard with Resorts World Las Vegas, which opened on June 24, 2021.
In order to pay for their gaming and non-gaming activities, cardholders must sync the card with their smartphones using digital wallets or the Resorts World Las Vegas mobile app, built by Sightline mobile engagement and loyalty solution JOINGO.
According to Sightline, the opening of Resorts World Las Vegas marked a benchmark in the casino industry’s digital transformation by offering “a first-of-its-kind fully cashless experience” across the entire integrated resort. The introduction of Play+ will further contribute to this.
“The foundation of Play+ is to provide customers with a safe, secure and responsible payments experience to fund their gaming and entertainment,” said Joe Pappano, Co-CEO of Sightline Payments.
The executive believes the Mastercard collaboration will further cement that goal, as both companies continue working together to enhance payment options within the gaming industry “and further the digital transformation” of the consumer experience.
Mastercard is also set to improve patrons' experience at Resorts World Las Vegas by leveraging its tokenization capabilities and card solutions. The tokenization technology replaces a physical card number with a unique token that can only be used by the merchant that requested it, providing additional security to cardholders.
This joint partnership with Play+ enables customers at the venue to use their Play+ account across the entire integrated resort without the need to carry cash. It is compatible in a wide variety of uses, from slot play, table games, and sports betting, as well restaurants, retail and entertainment.
Moreover, patrons using Play+ Mastercard count with a series of added benefits and features. These include options for setting time and spend limits, track overall spending, and receive monthly statements about their activity.
Opened earlier this year, Genting's $3.4 billion Resorts World is the first entirely cashless casino and Las Vegas' most expensive ever and biggest new Strip property in a decade.It features a 3,500-room hotel and 117,000 square feet of gaming space, and a 100,000 square feet LED screen on the side of one tower.