New partnership

Blueprint enters newly-launched Dutch market via Nederlandse Loterij deal

TOTO Casino is Nederlandse Loterij's new online brand.
Reading time 1:48 min
The slot developer is debuting in the Dutch market through the lottery's new online brand, TOTO Casino. A wide selection of Blueprint’s games has now gone live, and the company's progressive jackpot system is set to follow suit. The Gauselmann's brand expects its content will generate significant traction in the Netherlands, given how local players hold similar preferences to their UK counterparts.

Blueprint Gaming is entering the newly-launched Netherlands regulated market through a Nederlandse Loterij partnership, announced the company on Monday.

The slot developer’s debut in the Dutch market was secured through the lottery’s new online brand, TOTO Casino. A wide selection of Blueprint’s games has now gone live with the online casino, available to players in the country.

The titles launched in time for the very first day of the much-anticipated market opening, including branded fan-favorites such as The Goonies, as well as the company’s range of Megaways titles.

Additionally, TOTO Casino is set to deploy Blueprint’s progressive jackpot system, Jackpot King, which will provide “an elevated gaming experience for players,” according to the game developer.

“It’s hugely exciting to see our impressive portfolio of games go live in the Netherlands with Nederlandse Loterij,” said Annemarie Reedijk, Senior Account Manager at Blueprint Gaming. “We firmly believe that our engaging and feature-rich slots will be well-received by a wide range of players within the region.”

The executive valued Nederlandse Loterij’s knowledge of the domestic market as “essential” for the company in its plans of growing its position in the new region. “We’re sure that the strength of our content will result in a very fruitful relationship,” she said.

The Gauselmann Group's brand expects the success achieved in some of the industry’s biggest regulated markets to translate to the newly launched Dutch landscape. Blueprint Gaming said in a statement it has “strong expectations” its content will generate significant traction in the Netherlands, particularly with how local players “hold similar game preferences” to their UK counterparts.

Moreover, via this latest partnership and market entry, Blueprint says it has reinforced its position as a “leading supplier” of slot games to regulated European markets, further enhancing its industry credentials.

“Partnering with a company like Blueprint Gaming is the perfect way to finally mark the opening day of our online home market,” said Sam Depoortere, Business Director TOTO at Nederlandse Loterij. “We’re looking forward to seeing the influx of new games both now and over the coming months.”

Netherlands regulator KSA granted iGaming licenses to 10 operators to launch online gaming from 1 October 2021, including bet365, GGPoker, TOTO Casino, and more. Only 10 out of 29 applications submitted were approved, although more permits are expected to be added in the short term.

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