The agreement will see cashless solutions delivered through Sightline’s digital commerce platform Play+ and IGT’s IGTPay full-service funding solution, Resort Wallet cashless solution and PlaySports sports betting platform.
Following the partnership, Play+ has been added as a funding method into IGT’s land-based cashless solution of IGTPay and Resort Wallet. This will allow players to fund their Resort Wallet accounts via Play+ and then use said funds for gaming and entertainment at casino properties.
“Our technology enhances the gaming experience for both players and operators and working in tandem with IGT’s complementary suite of products will help us transform even more traditional casino floors into fully cashless ecosystems,” said Sightline Co-CEO Joe Pappano.
Pappano expects that the partnership will provide consumers with a greater variety of funding and withdrawal options, which will, in turn, translate into increased engagement and loyalty.
“Collaborating with Sightline’s complementary technology will enable the gaming floors powered by the IGT ADVANTAGE system with the IGTPay and Resort Wallet solutions to provide an unparalleled, cashless gaming experience by offering Play+ as a funding method for players,” said Ryan Reddy, IGT Senior Vice President VLT, Systems and Payments.
The partnership proves timely, as demand for cashless gaming solutions is at “an all-time high” and increasing rapidly, according to Reddy. “This partnership will help operators give their patrons the convenience they’re looking for in a safe, secure and seamless manner,” he added.
In a press release, the companies stated consumers have come to expect the convenience of cashless payment options in their everyday lives. By this partnership, they expect to empower them with robust tools to self-monitor and govern their own spending and gaming behavior.
The payment solutions now available will enable operators to provide “a convenient, cost-effective and safer alternative” to cash, with added benefits such as options to track spending, set daily or hourly spending limits, and more.
As both Sightline and IGT will be exhibiting at the Global Gaming Expo 2021 in Las Vegas, from Oct. 4-7, those willing to learn more about the partnership can stop by Sightline’s booth 4353 and IGT’s booth 3659.