The marketing company, focused on generating leads and acquiring paying customers for online casinos and sportsbook operators, aims at providing “top-quality advertising and information” services to the state’s authorized betting operators.
“We have not one, but two causes for celebration this weekend,” said Sam Segal, MediaTroopers CEO. “The first is launching our activities in a new state, which is always exciting. The second is the fact we are entering Mississippi with one of the best sportsbook operators in the country which is BetMGM.”
MediaTroopers is licensed and operational in 14 other US states, including Arizona, New Jersey, Pennsylvania, Colorado, Indiana, Tennessee, Illinois, Washington DC, West Virginia, Virginia, Iowa, and Wyoming.
The digital marketing agency plans to leverage its “decades of combined experience” in regulated online gambling to deliver a wider audience in the state with up-to-date news on sporting events, game predictions, great sportsbooks, and online casino offers.
“Mississippi is a state we are really looking forward to work in,” added Segal upon the announcement. “Its sports fans have tons of soul, and we are looking to bring them more excitement and fun with safe, legal, and responsible sports betting.”
BetMGM announced on Thursday the launch of its mobile app at Gold Strike Casino Resort in Tunica, Mississippi. MGM Resorts also counts with retail sports betting in the state at its Beau Rivage Resort & Casino in Biloxi.
“We’ve had great success with the opening of the BetMGM Book Bar & Grill at Gold Strike and are thrilled to complement our retail offering with the launch of the BetMGM mobile app in Mississippi,” said BetMGM CEO Adam Greenblatt on the announcement.
The BetMGM mobile app is now available for download in the state, and utilizing geolocation technology, enables all guests on-premise at Gold Strike to place pre-game, live in-play, futures and parlay wagers from any mobile device.
Earlier this month, MediaTroopers was granted a temporary sports betting supplier license for Arizona by the state’s Department of Gaming. The company’s portfolio powers operations by US online casinos and sportsbooks including heavyweights DraftKings, FanDuel, MGM, Golden Nugget Casino, and Bet Rivers.