The launch was accompanied by a special welcome offer of a 100% deposit bonus match up to $1,000, "and be entered to win adrenaline-rush experiences like racing a Ferrari or learning to fly a plane", the company offers in its official website.
The brand will also host an invite only Halloween Party on October 30 in Denver for members of MaxRewards, the company’s loyalty program, featuring celebrities, nationally recognized DJs, MaximBet merch and more.
The company also announced that, in celebration of the launch of MaximBet, customers can enter for a chance to win a Big Game weekend away for four people in LA in February, with a total of $50,000. The prize involves roundtrip flights from any U.S. city, three nights in a luxury hotel, VIP tickets to the Maxim Big Game Experience, and four tickets to the game on February 13, 2022.
In an official press release, CEO Daniel Graetzer commented on the launch and said: “MaximBet is the first true lifestyle sports betting brand, designed with a customer-first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else".
“Coloradans are passionate sports fans, and we can’t wait to provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim”, he added.
Kai Olderog, Senior Vice President of Operations, also commented “Every interaction with MaximBet inches a player closer to the rewards they really want, such as unique merchandise and access to exclusive, one-of-a-kind experiences that only Maxim can offer, like the exclusive Halloween Party in Denver, or the Big Game Party Experience in LA in 2022.”