Aloha King Elvis

BGaming donates part of revenue from new game to protect frog population

BGaming was inspired by some of its most popular games, which feature the Elvis Frog character travelling the world.
Reading time 2:18 min
Part of revenue earned from the title, which sees Elvis Frog as the main character, will be destined to protect amphibians in collaboration with Save the Frogs! organization as part of the company's corporate social responsibility program. BGaming's funds will be used for the design of wetlands at six sites in northwestern Baja California, Mexico.

BGaming will be donating part of revenue from its brand new game “Aloha King Elvis” to protect amphibian population, the company announced Tuesday.

The iGaming provider was inspired to take this decision by its top titles, which feature Elvis Frog as the main character. The initiative to protect frogs sees the studio expand its corporate social responsibility program in collaboration with the Save the Frogs! organization.

“The decision to help the world’s most effective amphibian conservation organization was no coincidence,” announced the company. Some of the brand’s most popular games, including Elvis Frog in Vegas and Aloha King Elvis, see the Elvis Frog character “travelling the world to share joy” with players.

“We think that this cheerful and ambitious amphibian is a reflection of BGaming’s team spirit,” said Bogdan Gres, BGaming Brand Team Lead, who believes the image of a frog has become “a symbol” of the team. “Therefore, we consider it our duty to contribute to a very significant cause – the protection of the beautiful animals.”

The funds the company will transfer to the Save the Frogs! organization will be used for the design of wetlands at six sites in northwestern Baja California, Mexico, to increase the habitat area for the endangered California Red-legged Frog (Rana draytonii). Considered the largest native frog in western North America, this amphibian has lost over 70% of its range in California.

“We want our players to know about the initiatives of the Save the Frogs organization,” further added Gres. “I think they will be pleased to know that part of the revenue from the Aloha King Elvis game will go to a good cause.”

“Building wetlands is the single best way to ensure their future,” describes a press release. Moreover, the organization’s team is also set to start educational initiatives throughout India to educate citizens about their local amphibians and ways to protect them.

Save the Frogs! is an organization founded in 2008 by amphibian biologist Dr. Kerry Kriger, and its mission is to protect amphibian populations both across the USA and around the world. Since its foundation, the staff and volunteers have held over 2,000 educational events in 57 countries to educate in amphibian care and protection; as well as having created, restored and protected habitat.

Aloha King Elvis, BGaming’s latest title, sees the Elvis Frog going on vacation to tropical islands “full of summer vibes and melodic guitar rhythms”, and features bright colours along with eye-catching graphics and upbeat music. By playing it, customers, together with the studio, will help “to promote significant projects” to preserve the amphibian population.

Previous BGaming initiatives in its corporate social responsibility program have included donating part of the revenue coming from its WBC Ring of Riches slot to the WBC Cares, charity foundation of the World Boxing Council, announced July.

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