The next step will feature a website and user-orientated customer portal

Ezugi reveals its new brand identity with “Smart Move” slogan

"We have a new ‘smart’ look, but our mission will always remain the same, to give our customers an advantage over the competition through data and innovation,” said Kfir Kugler, CEO of Ezugi.
2021-08-17
Curacao
Reading time 1:32 min
With its new logo design, the company capitalized on its always live mentality, 24/7 open tables, 24/7 support, and 24/7 gaming opportunities and the addition of a red streaming live dot.

Part of Evolution Group, Ezugi has introduced its new brand identity. The first step focuses on its visual identity, generating a new logo and slogan to be synonymous with the company’s values, its aim is to highlight its sharpness of vision when it comes to launching fresh ideas.

The new slogan ‘Smart Move’ reflects Ezugi’s product portfolio and ethos of providing innovative localized content. It is never about ‘one-size-fits-all' but rather about creating sophisticated content with a ‘first-to-market’ mentality, according to the company.

With its new logo design, Ezugi has capitalized on its always live mentality, 24/7 open tables, 24/7 support, and 24/7 gaming opportunities. Operators will have noticed the addition of a red streaming live dot. The second and final step of the corporate rebranding will feature a website and user-orientated customer portal.

As a live casino solutions provider, Ezugi is now operating 12 studios with over 20 different game types and partnering with more than 200 operators spanning the globe.

After pioneering in some regulated markets such as New Jersey and South Africa, as well as a wide footprint in EU regulations like Romania, Belgium, Hungary and Bulgaria as well as Curaçao, Ezugi has also secured several new certifications in the last 18 months including; Italy, Spain, Lithuania, Latvia, Estonia, IoM, Bulgaria, Colombia, Argentina, and MGA’s recognition notice.

Kfir Kugler, CEO of Ezugi, said: “We have come a long way from where we were almost 10 years ago when the company was founded. Today, we offer an extensive suite of live casino games and numerous innovative solutions. Our visual identity should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same, to give our customers an advantage over the competition through data and innovation.”

Kugler added: “It has always been in Ezugi’s DNA to provide the best service to its customers and their players. With the second-stage branding introduction of a new website and portal, Ezugi clients will benefit hugely from the user-friendly structure and our efforts to create a modern client area to meet their needs.”

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