Rush Street Interactive announced Thursday a new minority investment in game developer and technology provider Boom Entertainment. Boom is known for having developed apps including NBC Sports and MSG Network.
In addition to the investment, both companies have entered a comprehensive commercial agreement, by which Boom will integrate its remote gaming server and license online casino and sports betting games for RSI to make available to its real money and social casino via its proprietary online platform.
Moreover, Boom is set to develop custom games for the U.S. online casino and sports betting company, for which RSI will have exclusivity rights on “for at least one year,” according to a press release. This will ensure RSI offers its players “unique and differentiated” gaming experiences.
Other benefits for Rush Street involve that, through Boom’s relationship with land-based casinos in Louisiana, Mississippi and New Mexico, RSI will now receive “market access opportunities” to operate online casino and sports betting in those states, subject to license availability, state law and regulatory approvals.
In the case of Louisiana, the company expects to launch mobile sports betting operations, following the legalization of sports betting in the state in June 2021. It is believe that Louisiana will launch sports betting before the upcoming Super Bowl season in 2022.
"We are very pleased to add Louisiana, Mississippi, and New Mexico to the growing list of states in which RSI has obtained market access relationships as we continue to expand across the country and position RSI to reach gaming enthusiasts wherever they may be,” said Richard Schwartz, RSI President.
On the agreement, Boom co-founder and CEO Stephen A. Murphy said: “We have long discussed collaborating with RSI on innovative games and products, and we are excited to bring many of these opportunities to life in the coming months and years.”
Other recent news for Rush Street Interactive includes having signed NFL Hall of Famer Mike Ditka as brand ambassador on August 10 for a multi-year agreement.