Gaming Innovation Group (GiG) has signed a deal with Pixelbet, LeoVegas-owned esports betting and online casino operator, in order to supply GiG Comply, its automated affiliate marketing compliance tool.
GiG Comply allows operators to scan and check affiliate websites for content including igaming code red words, links, and regulatory requirements, set up using the operator’s own criteria and checklist parameters.
The tool will allow Pixelbet to tailor its criteria to cover any market-specific requirements, ensuring the operator remains compliant in multiple jurisdictions, according to the company.
"We are excited to partner up with GiG through its market-leading GIG Comply software. This partnership will help Pixelbet ensure that our affiliates can continue offering high-quality experiences that are fully compliant with regional regulations and requirements,” said Eirik Kristiansen, chief executive of Pixelbet.
Jonas Warrer, chief marketing officer at GiG, added: ‘“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the iGaming industry. It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.”
New operators have signed affiliated marketing compliance with GIG Comply, such as Kaizen Gaming, Marathonbet and Bet365 renewed its agreement in February.