END 2 END enters Colombia with BetPlay partnership

END 2 END’s premium bingo solution will be exclusively available through BetPlay’s platform and is the first for the Colombian market. BetPlay partners will be able to enjoy END 2 END’s wide range of 90 and 75 ball bingo solutions and lottery games. 

Against the backdrop of an unforgettable 2020, END 2 END won ‘Best Bingo platform in Latin America’ at the SAGSE Awards and is delivering on its growth plans in Europe, South America and the Caribbean markets.

Alejandro Revich, CEO and founder of END 2 END said: “We are very happy to provide our content to an operator of the size and importance of BetPlay. Our content is proven to attract players and it’s a proud moment to be the first Multiplayer Bingo provider certified in Colombia. This latest deal strengthens our position as one of the top providers in this segment of the industry.”

Germán Segura, General Manager of Corredor Empresarial, followed:“BetPlay constantly seeks to strengthen its offering and provide the very best entertainment experiences. This new alliance with END 2 END expands our platform, with an innovative way of playing bingo and we are certain that it will be a success. Working with END 2 END enables us to consolidate our brand's position as the market leader in Colombia.”