Through the new integration Danske Licens Spil will join GVC’s high liquidity bingo network that already includes leading brands Foxy Bingo, Cheeky Bingo, Ladbrokes and Coral. Via GVC’s unique proprietary technology platform, DLS bingo players will also gain access to GVC’s market-leading portfolio of gaming content which includes premium titles from third-party suppliers as well as exclusive games developed by GVC’s in-house development studios, embedded in the bingo game window.
GVC – and previously bwin.party, the business acquired by the Group in 2016 – have supplied online gaming and poker content to the state-owned World Lottery Association (WLA) member DLS since January 2012, when the Danish market first regulated.
Commenting on today’s announcement, GVC’s Head of B2B, Jussi Halme said: “We are delighted to expand our long-term partnership with DLS and welcome their players to our international bingo network. Combining GVC’s technology and global scale with Danske Licens Spil’s unparalleled position in Denmark creates a vibrant community with large jackpot prizes for Danish bingo players.”
Søren Schneider, Director of Product Management, Gaming at Danske Licens Spil said: “Our partnership with GVC has played a key part in retaining our lead in the Danish gaming market since its liberalisation in 2012. Introducing bingo alongside the strongly performing casino and poker cements our strong position in the market and ensures, that our customers have access to the broadest selection of content possible.”
Valentin Micu, GVC’s Head of Bingo Product added: “Our team has developed a bingo product that delivers genuine stand-out in the Danish market and we look forward to helping DLS grow their business long into the future. We have ambitious plans for what, we are confident, is the market-leading bingo platform, leveraging GVC’s unique combination of innovative technology with the best talent in the industry.”