The Yahoo Sportsbook has rolled out two new features designed to enhance the betting experience powered by BetMGM. These include streamlining the registration and onboarding experience between the Yahoo Sports app and BetMGM, and adding player-prop odds to Yahoo Fantasy.
Yahoo Sports users now will be able to use their account to register and sign-in to their BetMGM account, enabling them to place bets without having to download the BetMGM app, Sports Business Daily reports. The other new feature will allow Yahoo Fantasy users in eligible states to see available player-prop odds on the players tab and player card within the Yahoo Fantasy app and several web locations, and place corresponding bets on the BetMGM platform.
BetMGM also is introducing unique player-prop odds based on fantasy point totals, leveraging Yahoo’s fantasy scoring system. Yahoo users in New Jersey, Indiana, West Virginia and Colorado can place bets on BetMGM, with additional states to follow. Verizon Media and BetMGM entered into a multiyear strategic relationship in October 2019.
“At Yahoo Sports we are continuing to provide new ways for sports fans to go beyond engaging with content and interact in a seamless way with the sports that they love,” said Geoff Reiss, GM of Yahoo Sports. “The new features continue to enhance our fan’s experience and as we continue to reimagine the future of sports.”
Matt Prevost, BetMGM Chief Marketing Officer commented: “Since announcing our partnership with Yahoo in 2019 we’ve worked closely together to produce great sports betting content and are excited to have new product features and a much easier integration with BetMGM for Yahoo’s Sportsbook and Fantasy users to enjoy.”