Churchill Downs partners GAN and Kambi to power BetAmerica

Churchill Downs Incorporated  announced this week multi-year agreements with GAN Limited  and Kambi Group  to provide player account management, casino platform, sports trading and risk management services for the Company’s sports betting and iGaming business, BetAmerica.

The integrated platform will offer the industry’s leading online, mobile and on-property sports wagering experiences to BetAmerica’s new and existing players.

“We believe the transition to GAN and Kambi as our new technology providers will enable our team to execute the rollout of BetAmerica sportsbooks and iGaming product offering more efficiently as states move to legalize and implement regulations permitting sports betting and iGaming in the coming years,” said Bill Carstanjen, CEO of CDI. “BetAmerica will benefit from the proven excellence of these market-leading providers.”

“We look forward to powering the BetAmerica brand with our highly optimized technology platform and enabling CDI to efficiently invest their marketing capital to attract loyal sports betting and iGaming players,” said Dermot S. Smurfit, CEO of GAN.

Kristian Nylén, CEO, Kambi, commented: “It’s a pleasure for Kambi to be partnering with CDI and its BetAmerica brand, which has the potential to benefit from its market access and existing customer database. I’m certain with the quality and experience we possess, together with the BetAmerica leadership team, we will be able to grow our businesses together as the U.S. sports betting and iGaming market expands.”

BetAmerica sportsbooks are currently available in New Jersey, Pennsylvania, Indiana, and Mississippi. Additional information can be found at www.betamerica.com.