SportsGrid, a streaming video platform dedicated to the sports betting and daily fantasy audience, reached a multi-year agreement with Sportradar to power its real-time data, statistics and analytic solutions.
Under the terms of the agreement announced Thursday, Sportradar is providing the tools, data products and machine learning technology to enable SportsGrid to provide real-time in-game odds and digital analytics combined with statistical data and graphical visualizations. The Sportradar tools and data products furnish SportsGrid with access to new functionality, robust deep data sets, and comprehensive major sports league coverage within Sportradar’s cutting-edge research platform, Radar360.
With these tools and products, SportsGrid is taking storytelling around betting and fantasy sports to the next level. With access to real-time data in addition to Sportradar’s historical data, consumers can expect new storylines to emerge from SportsGrid on a regular basis.
“In an age of real-time connections and analysis, the Sportradar agreement broadly expands the capabilities and functionality of the production staff, talent and operational management team. Radar360 reduces the analytic workloads and creates more opportunities for compelling insightful storylines and maximizes our fan engagement across the SportsGrid distribution platform,” said Lou Maione, founder and President of SportsGrid.
“We are pleased to be working with SportsGrid to bolster its content offerings and increase fan engagement,” said Dave Abbott, MD of US Media, Sportradar. “By adding our real-time data and products like Radar360 to the mix, SportsGrid is supercharging the betting and fantasy content that its consumers already love.”