Hilton signs its largest multi-brand deal with Resorts World Las Vegas

Resorts World Las Vegas and Hilton announced Thursday they have partnered to bring three of Hilton’s premium brands together for the first time when the US$4.3 billion integrated resort, which is currently being developed, opens in summer 2021. 

The partnership marks Hilton’s largest multi-brand deal in company history and will include three Hilton premium brands, Hilton Hotels & Resorts, LXR and Conrad, into Resorts World Las Vegas, a property owned by Genting Berhad. The 3,500-room resort will also be part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct brands, offering members direct access to instant benefits for guests, including flexible payment options, exclusive member discounts, Digital Key and more.  

“With our commitment to redefining the luxury hotel standard in Las Vegas, it was only natural for us to partner with Hilton, a leader in the global hospitality industry,” said Scott Sibella, Resorts World Las Vegas President. “Hilton embodies the values and top-level hospitality that align with Resorts World’s priority of bringing an unmatched guest experience to the Las Vegas market.”  

“Our strategic partnership with Resorts World Las Vegas underscores Hilton’s commitment to expanding our footprint and portfolio of exceptional properties,” said Ian Carter, President of Global Development, Architecture, Design & Construction at Hilton. “This will mark our largest multi-brand deal in company history, and we are excited to work with our new partners to create a distinct hotel experience in an unbeatable location for our future guests and Hilton Honors members.”

Three brands. Two companies. One integrated resort making Hilton history. We’re bringing @HiltonHotels, @ConradHotels and LXR together with @ResortsWorldLV for our largest multi-brand deal ever: https://t.co/FMGs4VkF4A pic.twitter.com/Oysg6rtvGy

— Hilton (@HiltonNewsroom) February 20, 2020

Together, Resorts World and Hilton “are bringing back the essence of The Las Vegas Hilton,” according to the press release. As the Hilton Hotels & Resorts brand returns to the Strip, Las Vegas Hilton at Resorts World will fuse the brand’s decades of industry expertise with Resorts World’s time-honored traditions and elevated service. This development also includes Hilton’s newest luxury brand, LXR, which delivers independent properties, along with Conrad, Hilton’s modern and design-forward luxury brand.

Guests will have access to the resort’s premier facilities, including a 5,000-capacity state-of-the-art theater which is scalable to host A-list celebrity residencies and corporate events; 110,000 square feet in casino floor space; 350,000 square feet of meeting and convention space; 220,000-square-foot pool complex with seven unique pool experiences; spa and fitness center; extensive collection of casual and fine-dining food and beverage concepts; among other amenities.

Hilton said additional details about the project will be announced in the coming months.